“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. The LiveRamp acquisition by Acxiom, which closed four years ago on July 1, 2014, has been one of the most successful acquisitions in the last […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live For The Moment Facebook’s latest TV gambit is paying up for live news. The platform announced a list of news programs for its video hub Watch with talent like Shep Smith of Fox News and CNN’s Anderson Cooper. Facebook will pay publishers to […]
Vista Equity Partners’ plan to buy a majority stake in Integral Ad Science – valuing the company at $820 million, according to AdExchanger sources, or up to $850 million, according to Axios – underscores the ongoing importance of ad verification and the pressure these vendors face to grow their product offering to remain competitive. “There’s […]
Ads.txt is headed to the app ecosystem. What form will it take? That’s still shaking out. The IAB Tech Lab released guidance on Wednesday with several proposals for how to implement Ads.txt within an app environment. Ads.txt is the Tech Lab’s initiative to reduce inventory spoofing and help advertisers distinguish legit supply sources from the […]
Facebook is hopping into in-app header bidding. Starting Wednesday, publishers can include Audience Network inventory in their in-app unified auctions. All formats will be available, including display, native and video. Facebook joins a long list of other platforms that have gotten jiggy with in-app header bidding in recent months, including Google’s AdMob, Oath, MoPub and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Gough, vice president of insights and analytics at Verve. Advertising is being held more accountable for the actions it drives. That’s good news, but even so, there are limits. While […]
As eyeballs shift away from linear TV, networks are experimenting with new ad formats, targeting and measurement tactics to keep both buyers and viewers interested. TV ad revenue fell 2.7% to $70.1 billion in the US in 2017, according to PricewaterhouseCoopers’ “US TV Advertising Outlook,” released Tuesday. During the same period, online TV advertising, which […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Yaser Bishr, executive vice president of digital at Al Jazeera Media Network. Facebook’s days as a major disseminator of hard news are coming to a close. And while that puts the traffic of many […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Justifying $22B The Wall Street Journal does a post-mortem on strife at Facebook that led to the resignation of WhatsApp’s founders. Facebook paid $22 billion to acquire WhatsApp in 2014, and as the years ticked by, Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg […]
Ken Auletta’s new book, “Frenemies: The Epic Disruption of the Ad Business (and Everything Else),” examines an ad industry in the midst of profound change. He followed pillars of the ad industry, including former WPP CEO Martin Sorrell, former GroupM Chairman Irwin Gottlieb, Facebook’s Carolyn Everson, CBS’ Les Moonves and MediaLink’s Michael Kassan. The group […]
