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»Facebook Messenger

How to Achieve Personalization at Scale on Facebook’s Platforms

This article is sponsored by Facebook. More than 2.7 billion people now use Facebook and its family of platforms – including Instagram, Messenger and WhatsApp – every month.[1] In this age of platform-based interactions, Facebook ad campaigns and customer service features are no longer a “nice-to-have,” they have become a necessary touchpoint to build customer... Continue reading »
by AdExchanger Content Studio // October 16th, 2019 //
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Facebook To Nix Messenger’s Discover Tab, And Other Big Platform Updates On The Way

Facebook is changing the way users discover businesses and engage with bots on the platform. In the coming months, Facebook will phase out the Discover tab, one of the portals within Messenger where people can browse Messenger bots, businesses to message and games to play. Released in 2017, the tab was originally posiitoned as one... Continue reading »
by Allison Schiff // August 29th, 2019 //
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The Monetization Motivation Behind Facebook’s Messaging Merger

Facebook’s plan to integrate the backend infrastructure of its messaging platforms isn’t sitting well with privacy advocates, security experts, European regulators or US lawmakers. Alarm bells are ringing all over the place. The Irish Data Protection Authority says it’s going to be “very closely scrutinizing” the situation, particularly where it might involve the sharing and... Continue reading »
by Allison Schiff // January 29th, 2019 //
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Can Facebook Keep The Monetization Train Chugging On Messenger?

Facebook has been aggressively pushing its non-core apps to make money, a decision that caused friction between the mothership and the founders of WhatsApp and Instagram, all of whom have recently left the building. So, where does that leave Messenger – a homegrown app with over 1.3 billion users that, thankfully for Facebook, has no... Continue reading »
by Allison Schiff // October 3rd, 2018 //
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Google Pursues OOH Market; Spotify Experiments With Ad Skipping

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Right At Home, Out-Of-Home Google is working on deals for out-of-home advertising inventory in shopping centers and transportation stations in Germany, and may expand an OOH offering to the US and UK. The Android mobile operating system, which runs on 75% of smartphones in... Continue reading »
by AdExchanger // August 13th, 2018 //
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Facebook Messenger Comes To Cannes To Make Its Pitch

Facebook’s been doing the Cannes thing for several years, but this year was the second that execs from Messenger donned their deck shoes and salmon-colored shirts for their festival debut. It's an opportune time to double up on its presence. The messaging service, which has 1.3 billion users, is entered into the Cannes Lions competition... Continue reading »
by Ryan Joe // June 19th, 2018 //
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Facebook Messenger Enters The Purchase Cycle With Cross-Platform Chat

Messenger hopes to insinuate itself deeper within the customer journey. On Tuesday, Facebook released a closed beta test of a customer chat plugin as part of Messenger 2.2 that allows businesses to continue a single conversation thread across multiple channels, including Messenger and an advertiser’s own mobile and desktop sites. Businesses that integrate the customer... Continue reading »
by Allison Schiff // November 7th, 2017 //
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How Food Network Seasons Its Facebook Messenger Bot

Texting and messaging friends tends to bring out our inner foodies, and the Food Network has used a Facebook Messenger bot to join that conversation. Food Network has invested in its chatbot since it first launched in November 2016, even after the initial hype dropped off. While other brands and publishers had difficulties being conversational... Continue reading »
by Sarah Sluis // October 10th, 2017 //
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Facebook Messenger Wants To Give Retargeting A Makeover

Retargeting is largely associated with product ads that stalk users across the internet. But Facebook sees retargeting as a tactic that can open the door to ongoing engagement within Messenger. Ted Helwick, the Facebook product manager leading monetization efforts on Messenger, told AdExchanger that “the KPI advertisers tell us they care about most right now... Continue reading »
by Allison Schiff // September 28th, 2017 //
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Messenger Is A Simmering Revenue Opportunity For Facebook, But Organic Engagement Is The Top Priority

Facebook is on a slow and steady quest to make Messenger as sticky as possible on the road to achieving its mission of becoming the WeChat of the West. “We see Messenger as an app to help people run their lives,” said Kemal El Moujahid, lead product manager for Messenger and M, Facebook’s virtual assistant.... Continue reading »
by Allison Schiff // July 27th, 2017 //
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