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»Bruce Falck

Who Verifies The Verifiers?; Twitter Shops Till It Drops

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Hate, Verifi … cate  The newspaper company Gannett, best-known for publishing USA Today, misrepresented ads in programmatic auctions over the course of nine months until just last week. In many cases, the inaccurate ads were seemingly bound for the flagship USA Today site… Continue reading »

by AdExchanger // March 10th, 2022 //
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Twitter Acquires Mobile DSP CrossInstall On The Hunt For Mobile Performance Dollars

Twitter really wants a piece of the performance advertising pie. On Tuesday, Twitter said it has acquired interactive mobile ad company CrossInstall. No deal price was disclosed. All of CrossInstall’s 70 employees will be joining Twitter. CrossInstall is a mobile-only DSP focused on user acquisition with its own home-grown bidder and proprietary creative offering, including… Continue reading »

by Allison Schiff // May 12th, 2020 //
»
After Q2 Earnings Surge, Twitter Doubles Down On DR And Ad Server Revamp

Twitter is super focused on direct response advertising, the company told investors Friday on its second quarter earnings call. To that end, it’s in the process of deprecating legacy formats, including carousel ads, and investing in more DR-focused ad offerings, such as its mobile app promotion (MAP) product. Twitter plans to also retire other formats… Continue reading »

by Allison Schiff // July 26th, 2019 //
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Bruce Falck Revs Revenue One Year In As Twitter’s Ad Products Chief

In Bruce Falck’s office, there’s a piece of paper tacked to the wall with a list of important reminders: GDPR, MRC, transparency, measurement. But rather than focusing on “external factors,” the GM of Twitter’s revenue product and his growing team are “getting back to basics.” Twitter has spent the last two years striking content partnerships,… Continue reading »

by Allison Schiff // June 20th, 2018 //
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Cannes: Twitter CEO Jack Dorsey Rethinks Ad Tech Acquisition Strategy

Twitter’s ad tech fortunes haven’t been great. Most recently, it took its 479-million-dollar acquisition TellApart for a long walk behind the barn. However, Twitter isn’t giving up on ad tech, at least not as an investor, said co-founder and CEO Jack Dorsey at a Wednesday panel hosted by Omnicom’s OMD in Cannes. “We’re definitely not… Continue reading »

by Ryan Joe // June 21st, 2017 //
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Twitter Hires Ad Tech Vet Bruce Falck To Turn Its Revenue Team Around

Twitter has hired former Turn CEO Bruce Falck to lead its Revenue Product team, according to a tweet Thursday by company co-founder and CEO Jack Dorsey. Falck has earned a reputation as an ad tech turnaround artist, stepping in as COO at BrightRoll a year prior to its $640 million sale to Yahoo and then… Continue reading »

by James Hercher // May 18th, 2017 //
»
Taking Ad Tech Beyond Media And Making It Truly Sticky

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Bruce Falck, CEO at Turn. In 1968, 3M scientist Spencer Silver invented an adhesive that could stick to a surface over and over without leaving residue when removed. The invention wasn’t… Continue reading »

by AdExchanger // January 3rd, 2017 //
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Turn Nets $15M Round To Operate Its Growing Scale

Demand-side platform Turn on Thursday revealed a $15 million round of funding, bringing its total raised since 2005 to $152.5 million. There was no lead in this latest round as all of Turn’s current investors participated. The new round is Turn’s first in CEO Bruce Falck’s tenure, and it’s notably more modest than the $80… Continue reading »

by Ryan Joe // March 10th, 2016 //
»
Here’s How The ‘Other Guys’ Can Win Versus Facebook And Google

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Bruce Falck, CEO at Turn. Much has been made recently of the issues and challenges marketers face when they put all their eggs in the Facebook or Google baskets. As Lisa… Continue reading »

by AdExchanger // March 3rd, 2016 //
»
Turn Around? CEO Bruce Falck Details DSP’s Omnichannel Road Map

Last September, BrightRoll COO Bruce Falck became CEO of the troubled ad tech company Turn. It’s an interesting time for Turn. The company is not a spring chicken in the ad tech world – an industry often rocked by the mercurial whims of investors, agencies and brands. So how can Turn be a stabilizing force… Continue reading »

by Ryan Joe // February 22nd, 2016 //
»
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