Commerce

Machine learning tech is consuming open web ad budgets as big walled gardens consolidate media, data, tech and audiences inside their own fortresses.

How do you solve a problem like coupon code leakage? Outway Socks worked with Social Snowball, a Shopify-exclusive affiliate platform for e-commerce, to find out.

Ibotta’s consumer-focused offering still makes up more than half of its business, according to CEO and founder Bryan Leach. But its performance marketing network is its future.

Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform out of beta called Commerce Grid specifically for buyers and sellers of commerce media.

MikMak rolled out an “apples-to-apples comparison” tool across social, search, programmatic, streaming video and retail media Wednesday, dubbed MikMak Commerce for Retail Media.

David Sommer, Snap’s newly appointed head of US verticals, spoke with AdExchanger about how he’s applying his CPG knowledge to the tech space.

What’s in a name? Quite a lot, says David Placek, founder and CEO of Lexicon Branding, which specializes in inventing product names, including Dasani, Swiffer, Impossible Burger and Febreze, to name just a few.

Retail media is due for a reality check, according to Max Willens of eMarketer/Insider Intelligence. Willens spoke at the Programmatic I/O conference.

A few years ago, when the RMN trend was taking off, who would have thought that retailers would fully embrace the walled garden model. But that’s what appears to be happening.

Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered by Macy’s data.

Hey, readers! This is James Hercher, AdExchanger’s senior editor and your escort into the world of commerce media. This week, we examine an interesting DTC marketing trend whereby online brand building and ecommerce advertising experts are testing their mettle by launching and operating brands of their own. They’re eating their own dog food, so to […]

Rakuten Advertising announced the launch of Audience Engine, a CRM onboarding and optimization product that treats affiliate more like search and social media.

The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google, true of Meta and, even more so as of this week, it’s true of Amazon.

Hey readers! This is James Hercher, with the latest AdExchanger Commerce dispatch. This week, we’ll highlight a few recent CPG earnings reports, during which legacy food and beverage brands appear more optimistic about their staying power than their startup competitors.

Motion raised $6 million this week and is riding a wave of creative-focused martech, such as Memorable AI raising $2.5 million last October and ad tech vet Omar Tawakol launching Rembrand in February.

Melanie Babcock has been at The Home Depot for almost 10 years, starting in marketing. But, recently, she was made VP of Retail Media+ and monetization in February, with her responsibilities shifting to focus entirely on the revenue-generating ad business.

Finding new customers is hard work. The online adult retailer Adam and Eve is tapping into machine learning to help.

The phrase “subscription fatigue” typically applies to consumers tiring of the ever-growing number of media and entertainment packages. But subscription fatigue could also describe how DTC and ecommerce brands feel about their SaaS costs and vendor rosters.

Mondelēz-owned Chips Ahoy! wants to be Gen Z’s cookie of choice, not a nostalgic snack pick. To this end, the brand is refining its targeting strategy to focus on behaviors, not demographics.

American retailers now see themselves as media companies. But in their publisher guise, retailers are in a strange and giddy situation.

Retail media networks have been adding ad tech audience extensions for the open web and CTV. Now, new startup Symbiosys wants to take retail ad platforms a step further into search and social.

Ecommerce-based brands have serious advantages with online marketing, but big CPGs aren’t contesting the DTC business. They’re buckling down on brick-and-mortar.

A legendary anecdote by Restoration Hardware CEO Gary Friedman recounts how, almost 10 years ago, Restoration’s marketing team pushed to double its budget because search ads were converting customers at unbelievably low costs. Friedman asked which of Restoration Hardware’s 3,200 keywords drove sales. “Restoration Hardware” was the top performer – followed by 21 common misspellings of […]

I’m James Hercher, AdExchanger senior editor and your guide this week as we contemplate Temu, an empty shell of an ecommerce business that is propelled by paid media and … not much else.

On Tuesday, Criteo acquired Brandcrush, a small Australian ad startup that manages physical retail campaigns, including in-store signage, coupon circulars, free sampling and miscellaneous inventory that surrounds a grocery store.

The German skin care company Beiersdorf, whose brands include Nivea and Eucerin, is using AI to test different elements of a brand’s creative assets to improve media performance.

It’s not hard to understand why Meta is prioritizing ecommerce advertising with Advantage+ Shopping campaigns, Shops and Checkout on Facebook and Instagram. Meta must reignite its overall advertising business.

The retail media boom isn’t just for Amazon and brick-and-mortar chains. Online marketplaces are also investing heavily in ad platform businesses, albeit for different reasons. Etsy and eBay, two of the most prominent non-Amazon online marketplaces, both reported 2022 year-end earnings on Wednesday – and both framed advertising as a fast-growing revenue pillar with important implications […]

This week, we dive into Shopify, and its potential as a uniquely positioned purchase data supplier to the advertising industry with a product called Shopify Audiences.

Walmart had a mixed day with investors following its earnings call. But the Walmart Connect advertising business was a bright spot, with growth of 30% YoY to $.7 billion in 2022.