deep linking

Lauren Newman, a news publishing and affiliate marketing vet, has high hopes for commerce media to turn things around.

Google bolstered its deep linking offering on Wednesday by enabling from YouTube ads, Hotel ads, Gmail ads and ads in Discovery, which is the main section of the Google app. Previously, it had only been available in search, display and Shopping ads. The line between apps and the mobile web has been blurring for years, […]

For the last four years, mobile measurement company TUNE has been “fighting with one hand tied behind its back,” said Alex Austin, CEO and co-founder of California-based deep-linking outfit Branch. In 2014, TUNE lost its Facebook marketing partner badge for allegedly retaining user data for too long. “But we’re giving TUNE both its arms back […]

Pinterest’s rumored acqui-hire of deep-linking startup URX is a go. On Tuesday, Pinterest announced that it’s bringing the San Francisco-based URX team into the fold, but not its technology. URX, which started as a deep linking provider before becoming a mobile retargeting platform, will work with its customers to sunset its advertising product. As of […]

The debate over which will prevail – native apps or the mobile web – is moot. The question, rather, is not which will win, but when the two will merge into a more fluid system centered on content and discoverability, rather than friction and discrete downloads. “We’re going to see less disparity between the mobile web […]

Publishers are always on the hunt for new ways to monetize without killing the UX. It’s a continual challenge, said Matt Blake, chief product officer at FanSided, a Time Inc.-owned network of more than 300 sports, entertainment and lifestyle sites dedicated to fandom. FanSided sites generally only serve two banners – a leaderboard at the top […]

Marketers are known for demanding ROI and previous results before they embrace new strategies, but they’re going all-in on the assumption that mobile will be a far more prosperous channel this year than in previous holiday seasons. Industry analysts like eMarketer project a strong holiday for retailers, with mobile commerce expected to grow 32.2% over […]

Deep-linking vendor Button announced the Button Marketplace on Thursday in an attempt to sustain the mobile app world without the need for digital ad dollars. “It’s an entirely different paradigm for apps,” said Michael Jaconi, Button’s co-founder and CEO. “You can’t capitalize on search and intent in this world like you did for the web.” […]

Static ad content is just too old school for apps. That’s the thinking at Quixey, a company mostly known as an app search engine. On Thursday, Quixey announced the release of Deep View Cards, a technology that generates dynamic creative in-feed ad units that mimic an app’s native UI and user experience. The product, now […]

Remember when Yahoo bought Tumblr for $1.1 billion in 2013? Yahoo appears to finally be doing something with it. On Wednesday, at Yahoo’s Mobile Developer Conference in New York City, the purple platform announced that it will integrate in-app sharing links via Tumblr into the Flurry SDK via its Mobile Developer Suite. It’s pretty much just […]

Deep linking is handy if a user already has the app in question installed. If not, the conversion rate is far from impressive. It’s an issue deep-linking company Branch is looking to solve with the launch of Deepviews, a tool that automatically replicates in-app content in the form of a mobile web page, as opposed […]

The merits of deep-linking are clear – considering the numbers on smartphone penetration, mobile needs direct links as much as, if not more than, the web – but deep-linking is not just a matter of embedding app links into the mobile experience and calling it a day. Not only do app developers have to consider the […]

A chain is only as strong as its weakest link. Put another way, mobile links that don’t link directly to specific in-app content are pretty weak. Deep-linking tech provider Branch Metrics revealed it’s received $3 million in seed funding Tuesday led by New Enterprise Associates, the majority of which it plans to use to build […]

You’re browsing the web and you see a retargeted web banner from eBay for a pair of shoes. You were on the fence before, but…those shoes really are nice. OK. You decide to buy. You click on the banner with credit card in hand and it takes you to — the eBay homepage? That would […]

Deep-linking technology, which routes users to a specific page rather than a main landing page, is quickly gaining traction in the mobile app landscape. But as this technology catches on – Facebook, Google, Twitter, Apple and a slew of startups are pushing the technology to publishers who are readily experimenting with it – it’s becoming […]

Criteo, a French provider of retargeting solutions, announced Thursday that it has released the beta version of an in-app ad product that includes a deep-linking feature. In-app ads are becoming increasingly necessary as mobile users spend more time on apps instead of a mobile browser, said Criteo’s chief product officer, Jonathan Wolf. “Users spend 80% […]

Retargeting advertisements across mobile apps is quickly becoming a critical component of app developers who want to not only drive app installs but also move to the next step: driving continued app engagement among current users. “We’re spending a lot of money getting users to download our app and it wouldn’t make sense to stop […]