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»deep linking

Branch On Acquisition Of TUNE’s Attribution Biz: "You Can’t Have Measurement Without Fixing The User Experience"

For the last four years, mobile measurement company TUNE has been “fighting with one hand tied behind its back,” said Alex Austin, CEO and co-founder of California-based deep-linking outfit Branch. In 2014, TUNE lost its Facebook marketing partner badge for allegedly retaining user data for too long. “But we’re giving TUNE both its arms back... Continue reading »
by Allison Schiff // September 10th, 2018 //
»
Pinterest Snaps Up Mobile Retargeting Firm And Deep-Linking Outfit URX

Pinterest’s rumored acqui-hire of deep-linking startup URX is a go. On Tuesday, Pinterest announced that it’s bringing the San Francisco-based URX team into the fold, but not its technology. URX, which started as a deep linking provider before becoming a mobile retargeting platform, will work with its customers to sunset its advertising product. As of... Continue reading »
by Allison Schiff // May 3rd, 2016 //
»
MWC 2016: The Future Of Apps Is The Mobile Web, The Future Of The Mobile Web Is Apps

The debate over which will prevail – native apps or the mobile web – is moot. The question, rather, is not which will win, but when the two will merge into a more fluid system centered on content and discoverability, rather than friction and discrete downloads. “We’re going to see less disparity between the mobile web... Continue reading »
by Allison Schiff // February 22nd, 2016 //
»
FanSided Tackles Mobile Monetization With Next-Gen Deep Linking

Publishers are always on the hunt for new ways to monetize without killing the UX. It’s a continual challenge, said Matt Blake, chief product officer at FanSided, a Time Inc.-owned network of more than 300 sports, entertainment and lifestyle sites dedicated to fandom. FanSided sites generally only serve two banners – a leaderboard at the top... Continue reading »
by Allison Schiff // February 2nd, 2016 //
»
The Planets Are Aligning For Mobile Shopping This Holiday Season

Marketers are known for demanding ROI and previous results before they embrace new strategies, but they're going all-in on the assumption that mobile will be a far more prosperous channel this year than in previous holiday seasons. Industry analysts like eMarketer project a strong holiday for retailers, with mobile commerce expected to grow 32.2% over... Continue reading »
by James Hercher // November 23rd, 2015 //
»
Button Announces New Marketplace As Brands Turn To Mobile Commerce

Deep-linking vendor Button announced the Button Marketplace on Thursday in an attempt to sustain the mobile app world without the need for digital ad dollars. “It’s an entirely different paradigm for apps,” said Michael Jaconi, Button’s co-founder and CEO. “You can’t capitalize on search and intent in this world like you did for the web.”... Continue reading »
by James Hercher // October 1st, 2015 //
»
Quixey Launches Deep View Cards (It’s like Next-Gen Deep-Linking)

Static ad content is just too old school for apps. That’s the thinking at Quixey, a company mostly known as an app search engine. On Thursday, Quixey announced the release of Deep View Cards, a technology that generates dynamic creative in-feed ad units that mimic an app’s native UI and user experience. The product, now... Continue reading »
by Allison Schiff // September 24th, 2015 //
»
Yahoo Takes Tumblr Out Of Mothballs With Deep Link Launch

Remember when Yahoo bought Tumblr for $1.1 billion in 2013? Yahoo appears to finally be doing something with it. On Wednesday, at Yahoo’s Mobile Developer Conference in New York City, the purple platform announced that it will integrate in-app sharing links via Tumblr into the Flurry SDK via its Mobile Developer Suite. It’s pretty much just... Continue reading »
by Allison Schiff // August 26th, 2015 //
»
Branch Aims To Optimize The Install With Deep-Linked Preview Pages

Deep linking is handy if a user already has the app in question installed. If not, the conversion rate is far from impressive. It’s an issue deep-linking company Branch is looking to solve with the launch of Deepviews, a tool that automatically replicates in-app content in the form of a mobile web page, as opposed... Continue reading »
by Allison Schiff // August 12th, 2015 //
»
Deep Links Aren’t Necessarily Smart Links

The merits of deep-linking are clear – considering the numbers on smartphone penetration, mobile needs direct links as much as, if not more than, the web – but deep-linking is not just a matter of embedding app links into the mobile experience and calling it a day. Not only do app developers have to consider the... Continue reading »
by Allison Schiff // December 3rd, 2014 //
»
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