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»Financial services

Financial Services Ad Platform Dianomi Bets On Context Plus Data

Even as many advertisers embrace audience-based buying, context remains a key performance driver in many verticals. Take finance, a category in which advertisers often sell sophisticated products to niche audiences. Third-party data can be expensive, with iffy quality, so it’s often better to reach audiences while they’re reading about finance and business. Dianomi, a profitable… Continue reading »

by Sarah Sluis // October 23rd, 2017 //
»
This Programmatic Marketplace Is Just For Financial Services Advertisers

Financial services marketers can’t bank on regular demand- and supply-side platforms to find the prospects they’re looking for. The data just isn’t there, said Phillip Rosen, CEO and co-founder of Even Financial, an ad tech provider for financial marketers. On Tuesday, the company added a programmatic marketplace offering to its existing supply-side API to help… Continue reading »

by Allison Schiff // July 11th, 2017 //
»
Ad Platforms Onboard Equifax’s IXI To Attract Financial Services Advertisers

Banks, brokerages, insurance companies, mortgage providers and the like want to direct their advertising spend toward users they know will convert, which requires granular audience targeting. “The KPIs are just much more performance-oriented,” said Jordan Bick, VP of financial services at Pandora, which recently began working with financial services advertisers. “They want to know how… Continue reading »

by Alison Weissbrot // September 20th, 2016 //
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