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»Retail Tech

Approaching The Bullseye: Target’s First-Party Data Play

Over the past two years, Target has activated its first-party data so that agencies and its vendor partners – brands that sell products in Target’s stores – could use it to inform media buys. Target’s data is applied through a product platform called Guest Access overseen by Kristi Argyilan, Target’s SVP of media, guest engagement... Continue reading »
by James Hercher // February 7th, 2017 //
»
Why Mobile Adoption Is Punishing The Biggest Department Stores

Bellwether retailers like Macy’s, Sears and Nordstrom that once anchored US malls never fully recovered from the onset of web-driven ecommerce. Now they’re facing something new that could either be an opportunity to get back in the game or another threat entirely: mobile commerce. Consumers are spending more time on mobile, including on retail app... Continue reading »
by James Hercher // January 24th, 2017 //
»
Retailers Push Investments In Augmented Reality, Even As Consumer Interest Dips

While consumer interest in augmented reality (AR) has risen and fallen like a tide, retailers and tech vendors see it as more than just a passing fad. Hybris Labs, the retail tech R&D division of SAP, began working on AR products in 2013 after Google Glass debuted, said Hybris Labs team lead Christian Neeb. “There... Continue reading »
by James Hercher // September 21st, 2016 //
»

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