By 2017, digital advertising spend will catch up with linear TV at $68 billion, according to Magna’s latest update to its US ad revenue forecast. But linear TV isn’t going anywhere just yet. “This year what has surprised me is the resilience of national TV,” said Vincent Letang, EVP for global market intelligence at Magna. […]
Marketing services and tech M&A activity in the first quarter of 2016 resulted in 187 transactions that generated $8.1 billion of deal value, according to JEGI’s Q1 2016 M&A overview report, released on Friday. More than half of the deal value in marketing services and tech came from the data and analytics subsector ($4.3 billion […]
Affinity Answers, founded under the name Colligent in 2005, has spent a decade building a new metric for brand success. The data measurement company processes the social information of more than 400 million users per day to identify mutual affinities between brands and publishers that help them uncover, target and monetize untapped audiences. The company […]
Viewability and fraud will be addressed at AdExchanger’s upcoming CleanAds I/O conference on June 3, along with a host of other inventory quality and supply chain issues in the digital advertising ecosystem. Screening out fraudulent and non-viewable ads has never been easier or more popular. Last summer AdExchanger reported that the number of marketers running viewability […]
Accenture is banking that the future of digital media and marketing depends on how organizations embrace change management. In December, the consultancy consolidated its digital divisions into Accenture Digital, an arm that includes its CMO advisory Accenture Interactive and mobility and analytics services. This move followed the acquisitions of design and creative agency Fjord and […]
This is the third in a series on what’s broken in the analytics space. Part one addressed data ownership, part two focused on technology and this story is about people and processes. Part two of this series looked at startups that are trying to unify disparate marketing metrics, but technology can only go so far in solving […]
This is the second in a series on what’s still broken in the analytics space. Part one dealt with data ownership, part two will address technology and part three will focus on people and processes. Even when data ownership issues are resolved between marketers and third-party agencies and service providers, the way in which it is […]
Dan Salmon is an equity research analyst at BMO Capital Markets and covers media and Internet marketing. He recently released a new research report on Social TV and its impact on advertising and marketing. You can download it here (PDF – 7 MB). AdExchanger recently discussed the new report with Salmon and asked his thoughts […]
If I were to pick one person who could distill for today’s marketer the rapidly innovating, marketing technology ecosystem, the selection would be simple enough. Who knew I’d someday have the good fortune to work with that person, too? I am excited to announce that Joanna O’Connell has joined AdExchanger as our Director of Research. […]
For advertisers, the stakes for capturing and leveraging data are higher than ever, placing analytics firms high in demand. Few web and mobile analytics firms have been around as long as Webtrends, which is about to celebrate its twentieth birthday. AdExchanger sat down with CEO Alex Yoder to talk about the Portland, Ore.-based company’s growth, […]
