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»Beckon

Beckon Snags $10M, Hopes To Make Marketing Data More Open

Cross-channel marketing intelligence platform Beckon has raised $10 million in a Series C round led by Venrock and other investors. Beckon had previously raised $23 million over the course of its five-year life span. The company will put the latest injection toward product development and staffing up on sales, marketing and engineering talent. Beckon was… Continue reading »
by Kelly Liyakasa // September 27th, 2016 //
»
In A Web Of Marketing Data, The ‘Translation’ Layer Emerges

More marketing platforms are getting into middleware – acting as a translation layer between a server and applications. One example is Acxiom, which tries to position itself as a neutral connector between online and offline data sources. Another one is Beckon, which recently raised $13 million in Series B funding led by Venrock to act… Continue reading »
by Kelly Liyakasa // February 23rd, 2015 //
»
Metrics Causing Pain? Could Be A People Problem

This is the third in a series on what’s broken in the analytics space. Part one addressed data ownership, part two focused on technology and this story is about people and processes. Part two of this series looked at startups that are trying to unify disparate marketing metrics, but technology can only go so far in solving… Continue reading »
by Ericka Chickowski // March 28th, 2014 //
»
Startups Emerge To Unify Metrics, Normalize Data

This is the second in a series on what’s still broken in the analytics space. Part one dealt with data ownership, part two will address technology and part three will focus on people and processes.  Even when data ownership issues are resolved between marketers and third-party agencies and service providers, the way in which it is… Continue reading »
by Ericka Chickowski // March 27th, 2014 //
»
As Metrics Fragment, Data Ownership Issue Gains New Urgency

This is the first in a series on what’s broken in the analytics space. Part one deals with data ownership, part two will address technology and part three will focus on people and processes. Like a sports car missing a few key parts, marketing metrics look tantalizingly complete from an outsider’s perspective. But ad tech… Continue reading »
by Ericka Chickowski // March 21st, 2014 //
»
 

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