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»teradata

Mapp Digital Aims To Take On Marketing Clouds With The Old Teradata Stack

Mapp Digital, the Marlin Equity-backed holding company housing the remnants of Teradata’s marketing tech stack, wants to take some business from the larger marketing clouds. One way it hopes to get there is by attracting upper mid-market and enterprise buyers like KFC and Infiniti that are looking for a modular marketing cloud with managed services... Continue reading »
by Kelly Liyakasa // August 1st, 2017 //
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Teradata Cuts Ties With The Marketing Stack

While many tech companies are entering the marketing cloud business, Teradata is saying sayonara. Although it acquired Dutch data management platform FLXOne in October and shortly after rolled out an Integrated Marketing Cloud, Teradata revealed late last week it would sell its marketing applications line of business to focus on its data and analytics offering.... Continue reading »
by Kelly Liyakasa // November 13th, 2015 //
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BlueCross BlueShield Heads Toward Personalized Health Care Communication

These days, BlueCross BlueShield of Tennessee is focused on multichannel personalized communications. About three years ago, it had yet to implement email. “We really wanted to optimize our outreach, to optimize the customer experience and help customers understand exactly what we’re offering,” said Sherri Zink, VP of medical informatics at BlueCross BlueShield of Tennessee (BCBST),... Continue reading »
by Allison Schiff // September 14th, 2015 //
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Teradata Launches Solution To Link Online Activity With Offline Action

Teradata wants to help fill in some holes. The company released a data integration solution called Teradata Digital Marketing Center on Tuesday, designed to plug the gaps between online behavior and offline customer action, and to connect marketers with individuals rather than broader audiences. Wes Moore, Teradata’s VP of marketing, said Digital Marketing Center also... Continue reading »
by Michele Lent Hirsch // March 10th, 2015 //
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Teradata’s Integrated Marketing Cloud: Not Totally Integrated, But Still A Strong Performer

What do you think of when you hear the words “marketing cloud?” Most likely, your mind conjures up Adobe, Salesforce, Oracle. Maybe even IBM. Then there’s Teradata. As noted in the first Forrester Wave evaluating enterprise marketing software suites (aka marketing clouds) released Tuesday, Teradata is more often recognized for its data warehousing solutions. Over... Continue reading »
by Allison Schiff // October 23rd, 2014 //
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Forrester: Adobe Marketing Cloud Makes Big Waves, SAS Is 'Best-Kept Secret'

Forrester Research crowned Adobe Marketing Cloud in its first-ever ranking of enterprise marketing software suites – informally called “marketing clouds.” The report, compiled by analysts Cory Munchbach and Rusty Warner and released Tuesday, encompassed eight vendors (Adobe, Salesforce.com, SAS, Teradata, IBM, Oracle, SAP and Marketo). Munchbach and Warner interviewed three clients from each vendor and tallied... Continue reading »
by Ryan Joe // October 21st, 2014 //
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As Metrics Fragment, Data Ownership Issue Gains New Urgency

This is the first in a series on what's broken in the analytics space. Part one deals with data ownership, part two will address technology and part three will focus on people and processes. Like a sports car missing a few key parts, marketing metrics look tantalizingly complete from an outsider's perspective. But ad tech... Continue reading »
by Ericka Chickowski // March 21st, 2014 //
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Cloudspotting: Teradata Updates Marketing Products, Adds 'Cloud' Branding

Add another vendor to the Marketing Cloud fray. Teradata on Tuesday updated its marketing products, revealed a partnership with Urban Airship and officially began calling its stack the “Integrated Marketing Cloud.” Teradata isn’t a newcomer in the field of marketing tech. The company’s VP of marketing, Wes Moore, emphasized the company has been providing marketing... Continue reading »
by Ryan Joe // March 11th, 2014 //
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The Marketing Stack: It's All About Integration And Ease Of Use

Enterprise technology providers like Adobe, Oracle and Salesforce.com have engaged over the last four years in a marketing cloud arms race, snapping up point solutions at breakneck speed. Consider that from 2010 to 2013, tech giants cumulatively spent close to $30 billion acquiring marketing solutions. The press releases announcing each of these acquisitions tend to... Continue reading »
by Kelly Liyakasa // February 18th, 2014 //
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Blasting Past Data-Driven Roadblocks: Speaking With Teradata Applications CMO Lisa Arthur

While most marketers today understand why they need to establish data-driven marketing strategies, the big question for most is how exactly to do it. Not only must they worry over technical implementation details, but data-driven marketing practices also depend on the effective leadership of people and processes to deliver value. As a career marketing leader... Continue reading »
by Ericka Chickowski // December 3rd, 2013 //
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