AUTHOR ARCHIVE FOR:
Michele Lent Hirsch
Articles By Michele Lent Hirsch
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Streaming Radio Takes Off With Consumers – But Struggles To Find Its Niche In Digital Advertising
When Pandora announced its intent in November to acquire the assets of Rdio, it was reportedly an attempt to make up an ad revenue shortfall. Though people increasingly listen to online radio, with 143 million each month this year (the number has doubled since 2010, according to Edison Research), streaming services are still working out approaches […]
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Teradata Launches Solution To Link Online Activity With Offline Action
Teradata wants to help fill in some holes. The company released a data integration solution called Teradata Digital Marketing Center on Tuesday, designed to plug the gaps between online behavior and offline customer action, and to connect marketers with individuals rather than broader audiences. Wes Moore, Teradata’s VP of marketing, said Digital Marketing Center also […]