Converse

AppLovin sues Unity over data leakage; Meta’s creator business faces an uphill battle in competing with YouTube; and AI search wrongly blames Converse’s old CMO for its current ad controversy.

This is the second in a series on what’s still broken in the analytics space. Part one dealt with data ownership, part two will address technology and part three will focus on people and processes.  Even when data ownership issues are resolved between marketers and third-party agencies and service providers, the way in which it is […]