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Startups Emerge To Unify Metrics, Normalize Data

This is the second in a series on what's still broken in the analytics space. Part one dealt with data ownership, part two will address technology and part three will focus on people and processes.  Even when data ownership issues are resolved between marketers and third-party agencies and service providers, the way in which it is... Continue reading »
by Ericka Chickowski // March 27th, 2014 //
»
 

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