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»metrics

Facebook Data May Be At Odds With Census Data, But Advertisers Won’t Stop Spending

The accuracy of Facebook’s reporting is under the microscope again courtesy of Pivotal analyst Brian Wieser and an Australian trade pub called AdNews. In a note to investors on Tuesday, Wieser called attention to Facebook’s claims that it reaches more people than exist within certain age groups, based on US Census data. Wieser was tipped... Continue reading »
by Allison Schiff // September 6th, 2017 //
»
As Metrics Fragment, Data Ownership Issue Gains New Urgency

This is the first in a series on what's broken in the analytics space. Part one deals with data ownership, part two will address technology and part three will focus on people and processes. Like a sports car missing a few key parts, marketing metrics look tantalizingly complete from an outsider's perspective. But ad tech... Continue reading »
by Ericka Chickowski // March 21st, 2014 //
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Forget Click-Through Rate: 10 Metrics To Track For Display Advertising

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sean Callahan, marketing director at Bizo and editor at Digital Marketing Remix. Digital ad spending continues to climb, with US budgets expected to reach $42.5 billion this year and grow... Continue reading »
by AdExchanger // October 14th, 2013 //
»
Quantcast Stretches Into App Analytics Amid European Expansion

As often happens with emerging channels, advertising dollars are still way behind when it comes to matching the time spent on smartphones and tablets. One barrier to greater spending is the lack of measurement of both the mobile web and app activity, but online analytics provider Quantcast is trying to tie usage across devices together... Continue reading »
by David Kaplan // March 21st, 2013 //
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