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»data ownership

Pandora’s New Exec Alan Schanzer On Digital Audio And Programmatic

Agency and ad tech vet Alan Schanzer landed at Pandora as SVP of Agency Relations on Jan. 13, and his goal is to broaden the streaming radio company’s relationship with advertisers. “I’ll be helping to develop Pandora’s strategy with holding companies, major advertisers and agencies, and, at the very top level, help them understand the... Continue reading »
by Liz Rowley // January 20th, 2015 //
»
As Metrics Fragment, Data Ownership Issue Gains New Urgency

This is the first in a series on what's broken in the analytics space. Part one deals with data ownership, part two will address technology and part three will focus on people and processes. Like a sports car missing a few key parts, marketing metrics look tantalizingly complete from an outsider's perspective. But ad tech... Continue reading »
by Ericka Chickowski // March 21st, 2014 //
»

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