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»webtrends

Forrester Crowns Adobe In Web Analytics Wave

Forrester Research’s Wave report on Web analytics providers positioned Adobe Analytics Premium as the clear winner. The report prioritized vendors’ ability to serve enterprise clients. Lagging just behind Adobe in the “leader” category were IBM, Webtrends and AT Internet. Google was a “strong performer” and SAS Institute was a “contender.” No vendors were classified as... Continue reading »
by Chris Swanicke // May 13th, 2014 //
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Webtrends CEO Talks Predictive Analytics, Mobile Measurement

For advertisers, the stakes for capturing and leveraging data are higher than ever, placing analytics firms high in demand. Few web and mobile analytics firms have been around as long as Webtrends, which is about to celebrate its twentieth birthday. AdExchanger sat down with CEO Alex Yoder to talk about the Portland, Ore.-based company’s growth,... Continue reading »
by Judith Aquino // July 30th, 2013 //
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Webtrends Announces Search And Display Tool; Specific Media Receives Privacy Lawsuit

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Search And Display From Webtrends Web Trends announced update to its product line as drives harder on the ad business. The company announced Webtrends Ads - according to the release - "an end-to-end, data-driven solution for creating, measuring and improving performance marketing acquisition across... Continue reading »
by AdExchanger // August 27th, 2010 //
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WebTrends Gets Insights, WideMile; Forbes Goes Cross Media; OMMA Behavioral; More on Yahoo! and Microsoft

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Web Trends Eats WideMile For Its Insights Analytics provider, WebTrends, has bought multi-variate testing and site optimization company, WideMile for an unknown sum. Release here. Analytics companies are broadening their tool set to discover actionable, consumer insights for their clients. A blog post just... Continue reading »
by AdExchanger // July 31st, 2009 //
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