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»US

Zenith: PMPs Will Overtake RTB Buying By 2018

Programmatic ad spend will grow faster globally than all other buying methods in 2017, according to Zenith’s Programmatic Marketing Forecast, released Monday. Zenith also reported that premium buying models like private marketplaces (PMPs) are taking off as RTB tapers off. Globally, programmatic will account for 64% of digital display spend by 2018, or $64.1 billion. “We... Continue reading »
by Alison Weissbrot // November 28th, 2016 //
»
Indie Chinese Agency Hylink Digital Has Designs On The US

Chances are you haven’t heard of Hylink Digital Solutions. But it’s the largest independent agency in China, has been around for 22 years, employs 2,200 and just opened its first US office in Santa Monica in late September. Think of Hylink as a sort of hybrid between Merkle, Hill Holliday and Wieden+Kennedy. “Hylink isn’t really a... Continue reading »
by Allison Schiff // October 24th, 2016 //
»
Magna: Digital Ties TV In The Race For Ad Dollars, But Not Without A Fight

By 2017, digital advertising spend will catch up with linear TV at $68 billion, according to Magna’s latest update to its US ad revenue forecast. But linear TV isn’t going anywhere just yet. “This year what has surprised me is the resilience of national TV,” said Vincent Letang, EVP for global market intelligence at Magna.... Continue reading »
by Alison Weissbrot // October 12th, 2016 //
»

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