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»digital

ESPN’s Programmatic Quarterback: It’s Game Time

After years of sitting on the programmatic-video sidelines, ESPN is tagging in. The sports network started selling video programmatically for the first time this year. Travis Howe, SVP of platform ad sales strategy, is running the playbook. “When I looked at the media landscape, there were very few companies that were not only sitting at... Continue reading »
by Sarah Sluis // July 25th, 2018 //
»
360i CEO Sarah Hofstetter On The DNA Of A Modern Lead Agency

360i – the digital agency recently recognized by the Forrester Wave – prides itself on its ability to adapt to rapid changes in technology. “Marketers need agencies that are adaptable, but still retain the fundamentals,” CEO Sarah Hofstetter said. Forrester singled out 360i’s strong data chops, its ability to facilitate collaboration rather than competition between... Continue reading »
by Alison Weissbrot // November 9th, 2016 //
»
Magna: Digital Ties TV In The Race For Ad Dollars, But Not Without A Fight

By 2017, digital advertising spend will catch up with linear TV at $68 billion, according to Magna’s latest update to its US ad revenue forecast. But linear TV isn’t going anywhere just yet. “This year what has surprised me is the resilience of national TV,” said Vincent Letang, EVP for global market intelligence at Magna.... Continue reading »
by Alison Weissbrot // October 12th, 2016 //
»
Carat: Digital Grows, But TV Sees A Resurgence

The digital takeover of global ad spend ain’t here yet, according to Carat’s global ad forecast. “Not to discount digital by any stretch of the imagination, but we’ve seen somewhat of a resurgence of what’s going on with linear TV,” said Andy Donchin, chief investment officer at Dentsu Aegis Network, which owns Carat. Some advertisers... Continue reading »
by Alison Weissbrot // September 9th, 2016 //
»
ANA Masters: How The Power Of Positivity Is Affecting Marketing Budgets

Marketers are known for a near obsession with data – metrics, iteration and ROI – but a string of CMOs at this year’s ANA Masters of Marketing conference avoided the firm ground of data and measurement in favor risk-taking and experiential concerns. “Advertising isn’t dead, but it’s craving courage,” said Arby’s CMO Robert Lynch, pointing to... Continue reading »
by James Hercher // October 19th, 2015 //
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Although Pro Sports Moves Fast, The NFL And NBC Sports Take It Slow In Digital

Let’s be honest: For all of its success as a business, it’s hard to be impressed with the NFL’s digital presence. Good luck using its overdesigned, slow-loading website to find video highlights of your favorite team’s last game. But little by little, the NFL has opened up its assets to digital experimentation. In January, it... Continue reading »
by Ryan Joe // October 5th, 2015 //
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Amobee Begins Its Journey To Expand From Mobile To All Things Digital

Why did Singapore Telecommunications’ ad tech subsidiary Amobee buy Adconion and Kontera for a combined $385 million? For Amobee CEO Mark Strecker, it was a matter of moving Amobee’s focus from mobile advertising to digital advertising. And the company needed Kontera’s technological assets and Adconion's business organization to accomplish that. Once integrated, Amobee will have... Continue reading »
by Ryan Joe // June 16th, 2014 //
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Retailegence Offers Showroom To Brick-And-Mortar; The Power Of Habit; IAB Chair Carrigan On Everything

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Showrooming Wars Here's an interesting twist to "Showrooming" which has recently come to light as brick-and-mortar retailers have tired of potential customers viewing products in-store and buying elsewhere - usually via online retailers. Retailigence says in a press release that it wants to help... Continue reading »
by Nate Neal // February 17th, 2012 //
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Target-ing Online Retailers; Forrester 'Waves' At Email; Dallaire Leaves, interclick's Katz Appointed At Yahoo!

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Targeting Showrooming Identifying yet another digitally-inspired buzzphrase - "showrooming" - The Wall Street Journal reports that mega-retailer Target has had enough of being the brick-and-mortar showroom for online retailers and its telling its vendors to either create products uniquely delivered to Target that better... Continue reading »
by AdExchanger // January 23rd, 2012 //
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Collider Media Eyes Targeting And Privacy In Mobile Media Says CEO Jones

Bryan Jones is CEO of Collider Media, a provider of targeting technology for mobile advertising. AdExchanger.com: Can you share a bit of background on you and how you got involved in Collider Media? BJ: Sure.  I've been in mobile for about 4 years now, having been a corporate attorney before that.  It's been an exciting... Continue reading »
by AdExchanger // October 4th, 2011 //
»
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