If Amazon-owned Twitch reaches its goal this year of – according to Bloomberg – doubling its ad sales revenue to $1 billion, it has quite a lot to offer but a lot it must still do. On the plus side, Twitch, the popular video streaming platform that boasts more than 15 million daily active users, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If You Can’t Beat ’Em While Disney and WarnerMedia challenge Netflix head-on, Viacom is going the partner route. The network is relaunching MTV’s “The Real World” on Facebook Watch, for example, and running sequels as Netflix originals. Viacom’s Paramount Pictures will partner with streaming […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Marketing Diet P&G’s marketing cuts haven’t caused the sky to fall. On the contrary, the CPG giant and world’s largest advertiser, which cut its marketing budget by 6% this year, saw net sales grow 4% to $16.7 billion in Q3, its strongest rate in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks For Sharing Procter & Gamble is asking retailers to share loyalty card and point-of-sale data so it can target customers likely to shop at a specific supermarket, Digiday reports. “It’s a big ask because it’s going way beyond EPOS data and click data,” […]
Publicis Groupe will divest part of its health care unit, Publicis Health Services (PHS), to restore its balance sheet and focus on the strategic growth areas of its business, the company announced Thursday. PHS, which services contract sales organizations and doesn’t exist in other health care communications networks, has been a drag on the overall […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Easy Come, Easy Go Telco Ooyala’s management group has bought the company back from Telstra, the largest telco in Australia, which acquired the Silicon Valley OTT video technology startup in 2014. Telstra took more than $500 million in write-downs on the deal, acknowledging earlier […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Actions Speak Louder… Google added Best Buy, Nike and Sephora to Shopping Actions, its ecommerce search service that charges retailers per transaction rather than by clicks or impressions. The product already features some of the largest store brands in the United States, including Walmart, […]
This article is sponsored by Signal. Identity continues to attract attention – and investment. U.S. marketers are responding to surging consumer expectations for more personalized, contextually relevant experiences by spending close to $900 million this year on services and solutions dedicated to solving identity resolution – a sum expected to triple to $2.6 billion in 2022 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The House Seventy-eight percent of ANA members reported having some form of an in-house agency, according to a study of 412 marketers that was released Monday by the trade body. That number is up from 58% in 2013. Forty-four percent of respondents said […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hand That Fees Rubicon Project and the British news publisher The Guardian have reached a settlement in their legal disputes about alleged hidden fees, reports The Wall Street Journal. The suit, filed last year, alleged that the ad tech company charged undisclosed fees […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Me Be Direct Direct-to-consumer brands that have built their businesses on Facebook and Instagram are expanding away from the platforms, Digiday reports. Take Glossier, a heavy Instagram advertiser that’s now building a direct consumer messaging tool, or Greats, a startup shoe manufacturer that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Data Drought Google is cracking down on the amount of data it shares with Gmail app developers to avoid another privacy problem for the email product. Apps that don’t offer email or productivity services will be cut off from any Gmail data, while other […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Stars Video ad spend in the United States will grow to $27.8 billion, about 25% of all digital ad spend, by 2020, according to eMarketer’s latest forecast. That’s a 30% growth spurt from 2017. Facebook will emerge as the big winner in the […]
Brad Stamulis will be speaking about attribution at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. The ad industry has been slow to adopt attribution modeling beyond cookies and last-touch credit for direct response campaigns. Many marketers attribute the slow pace of innovation in advanced attribution to cost or complexity. But another reason it hasn’t […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Full Stream Ahead It would make sense for Comcast to swap its 30% stake in Hulu to Disney to pay down the debt from its $40 billion acquisition of Sky TV, but don’t expect that to happen any time soon. If Comcast sold its […]
As the largest digital audio platform in the US, Pandora is determined to capture a fair share of the burgeoning podcast market. The digital audio platform, which received a $3.5 billion acquisition offer last month from SiriusXM, has been hard at work fixing podcasting’s discovery problem with its Podcast Genome Project. Like it does for music, […]
Neal Richter will present on the state of Ads.cert at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. Programmatic auctions are growing up and cleaning up. Improvements to programmatic technology are a critical part of that transformation. Ads.txt, rolled out last year, allows buyers to verify that they’re buying the inventory they think they are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting Up A Private Practice Amazon’s private-label brand business is on pace to generate $25 billion by 2022, up from $7.5 billion this year, according to investment firm SunTrust Robinson Humphrey. And Amazon has quietly taken measures to rapidly grow its exclusive brand roster, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safety, Cont. More than a year after the YouTube scandal that catapulted brand safety to public attention, the issue remains a stubborn thorn in the side of online advertising. Hundreds of websites with objectionable content or political propaganda attract mainstream brands via Google, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hand Over The Keys Facebook has confirmed that last week’s hack affecting 50 million accounts did not extend to third-party apps using the Facebook login, The Wall Street Journal reports. “We have now analyzed our logs for all third-party apps installed or logged during […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The RAMP Is Up IPG now officially owns Acxiom Marketing Solutions and LiveRamp is $2.3 billion richer. The deal closed on Monday – and guess how former Acxiom (now current LiveRamp) CEO Scott Howe found out. “Michael Roth [the CEO of IPG] came up […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sridhar Out One of Google’s key ad executives is riding his horse off into the VC sunset, Forbes reports. SVP Ads and Commerce Sridhar Ramaswamy will depart the Googleplex for a role with Greylock Ventures. Sridhar helped Google’s ad platform business grow from $1.5 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Face Plant Facebook seems intent on helping DC beat a path to its doorstep. First, academic researchers from Northeastern and Princeton universities say Facebook has used two-factor authentication data for ad targeting without properly notifying users. In some cases, Facebook allegedly grabbed phone numbers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brick By Brick Amazon’s newest foray into offline retail is a store called Amazon 4-star in New York City’s SoHo neighborhood featuring products that have high ratings and are trending with New Yorkers. The store will be similar to Amazon’s small chain of bookstores, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Dish Best Served Amazon has discussed building its own video ad server that would put it squarely in competition with Comcast’s FreeWheel and Google, Mike Shields reports for Business Insider. The product could power advertising on Amazon’s streaming platform, where ad-supported video streaming […]
California’s consumer privacy law, passed in late June, has spurred demand for federal regulations to avoid a patchwork of state-by-state rules. To discuss what federal privacy laws might look like, representatives from AT&T, Amazon, Google, Twitter, Apple and Charter Communications met with the Senate Committee on Commerce, Science and Transportation on Wednesday in Washington, DC. […]
Google added more ways for advertisers to measure the effectiveness of their ad campaigns Wednesday, and it got the MRC’s approval in categories such as viewability and impression measurement on YouTube and its buying platform, Google Display & Video 360. “Advertisers need to trust the metrics and be able to compare across the different media […]
Snap Fizzle? This year, eMarketer estimates Snapchat will bring in $662.1 million in US ad revenue, a significant drop from the $1.03 billion it had projected last March. “We now expect that Snap will not break $1 billion in US ad revenue until 2020,” according to the revised figures. The downgrade is mainly due to […]
The Plateau Problem Digital publisher Vox is set to miss its goal of $200 million in revenue this year by more than 15%, though it should still see double-digit growth over last year’s take of about $160 million, The Wall Street Journal reports. The issue came up at a board meeting last week amid investor […]
SiriusXM said Monday it has offered to acquire Pandora for $3.5 billion, a 13.8% premium on the current stock price. Read the release. If the deal goes through, SiriusXM would be able to distribute its content beyond vehicles and gain both a subscription radio business and an ad-supported streaming business. It would have the opportunity […]
