Home Ad Exchange News Comcast May Hang On To Hulu Stake; Latest On Dmexco’s Feud With Founders

Comcast May Hang On To Hulu Stake; Latest On Dmexco’s Feud With Founders

SHARE:

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Full Stream Ahead

It would make sense for Comcast to swap its 30% stake in Hulu to Disney to pay down the debt from its $40 billion acquisition of Sky TV, but don’t expect that to happen any time soon. If Comcast sold its Hulu stake, Disney would claim near-full ownership of the OTT platform, of which it now owns 60%, of thanks to its acquisition of 21st Century Fox. Comcast still earns a lot from NBCU content on Hulu, and even more important is what it learns about streaming viewership and subscriber trends. “If Disney had total control of Hulu, with its 20 million U.S. subscribers, it wouldn’t need a new, Disneyflix platform,” writes The Wall Street Journal. “As things stand, it isn’t in Disney’s interests to invest too heavily in a platform from which Comcast benefits.” More.

Dmexco Dust Up

The dispute between Dmexco organizer Koelnmesse and conference founders Christian Muche and Frank Schneider continues. Followers of the saga will recall that Koelnmesse surprisingly fired Muche and Schneider about a year ago over an alleged contract violation. The Cologne Court of Appeals found there was no such violation, and in the latest update, the Chamber of Commerce associated with Cologne found that Koelnmesse’s termination of Muche and Schneider was unfounded. In a statement, Muche and Schneider said they’re going after money owed and damages. “This will be negotiated in early December in the same chamber, seeking EUR 8 million in restitution. Already during the negotiation of our fee the court has made it clear that the further proceedings can only be about the amount of damages.” More.

Operating Costs

An EU antitrust ruling coming into effect Oct.ober 28 will change Android’s contracts so the Google operating system can no longer require smartphone makers to include Google services by default. European search engine and app services hope it will open billions of dollars in mobile real estate, Bloomberg reports. “It has been so dominant for so long that hardly anyone is left in Europe to mount a credible offensive. Still, this is the best chance that potential competitors have had in many years.” Startups could find meaningful growth in only a sliver of Google’s EU browser and search market. The outcome is a setback for Google even if it doesn’t lose market share, since without the contractual deals it must outbid players like Microsoft to pre-install its search engine and suite of apps. More.

But Wait, There’s More!

Must Read

Comic: Game Over?

The Google Antitrust Remedies Are Too Little, Too Late – But Publishers Will Take What They Can Get

Given how much the market has changed since the Google trial began, and the wiggle room in the ruling itself, publishers aren’t expecting much relief from the court’s behavioral remedies.

Comic: "Deal ID, please."

Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers?

Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data fees than buy-side curation.

Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

HBO MAX’s Reddit Account Was Compromised And Used For Ad Fraud

A week ago, HBO MAX had its verified Reddit account overrun by a hacker group, which eluded notice for two days while it ran 108 different ad permutations targeting an unknown number of Redditors.

Gaming Wants To Prove It’s Just Like Other Media Channels – While Also Owning How It’s Different

Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more. Leaning into gaming’s differentiators will come later, after bigger budgets arrive.

Comic: Clickbait

Taboola Eyes The Finance Vertical With An Offer To Acquire Ad Network Dianomi

Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers.