Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max, its first ad product spanning all Google-owned media. Fast-forward to today, and Performance Max has quietly become the fastest growing and potentially most controversial product in the Google portfolio.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech? What Ad Tech? One refrain from Google when it defends its third-party ad tech business is that ad tech is a minuscule contributor to Google’s revenue. Which begs the question: Why not get rid of it? But Google won’t quit ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Late To The Party Nielsen is gearing up to launch its cross-channel measurement platform, Nielsen ONE, in December. On Tuesday, the TV ratings giant added YouTube and YouTube TV campaigns to its “always on” Digital Ad Ratings (DAR) tool. Wait … didn’t this already […]
Vertical video won the user-generated content wars long ago. If you see someone filming with their phone in landscape, they probably have a hotmail email address, too. Snapchat and Instagram may have shifted the way most people (or at least, most young people) take photos and videos, but it took TikTok to shift the way YouTube and its advertiser base use the Google platform.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Vast Ocean Mediaocean is planning to acquire video ad rendering company Imposium to boost its CTV ad product. Although Mediaocean has deep roots in software for TV ad management and analytics, it’s evolved to embrace CTV and digital over the past year. (The […]
Google announced the latest updates to its shopping ad products at Google Marketing Live on Tuesday, with changes on the backend to how advertisers use its tech and on the consumer side. These changes are becoming more necessary as the mobile Google Search feed evolves from primarily text-based responses to more visual elements on the […]
Google: Still trying to make shopping on Google happen. The search giant announced a new suite of shopper marketing tools on Monday. Google also that its Smart Shopping campaigns, which are campaigns connected to a merchant’s inventory catalogue, will be folded into its new Performance Max product by the end of the year.
A Commanding Performance Google is expanding Performance Max, a product introduced last year that buys across YouTube, Maps, Search, Gmail, Google’s display network and Discover, which includes the product discovery and shopping feed. Check out the blog post. As part of the move, Google Local Marketing campaigns and Smart Shopping, a retail-sponsored product solution, will […]
