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»laura martin

The Programmatic Prognosticator Who Sees The Tide Turning From Walled Gardens To The Open Web

Laura Martin, a media and tech analyst at investment bank Needham & Company, opened her presentation at AdExchanger’s Programmatic I/O in Las Vegas this week by singing her own walk-on music. “I came in like a wreccckkkkkiiiiinnnnggggg baaalllllllllll.” The Miley Cyrus single was an apt choice, since Martin came in hot with some bold, contrarian… Continue reading »

by James Hercher // May 27th, 2022 //
»
Sizing Amazon’s Media Businesses, With Needham Managing Director Laura Martin

Amazon’s media businesses are worth far more than investors think – approximately $500 billion, or 38% of the company’s market cap, according to investment bank Needham & Company. This week on AdExchanger Talks, Needham Managing Director Laura Martin talks about why. In a June 16 research note, Needham estimates that the lion’s share of Amazon’s… Continue reading »

by Zach Rodgers // June 29th, 2020 //
»
Netflix Is Screwed, And Other Predictions From Needham’s Laura Martin

Netflix’s future is bleak – and not just because of the onslaught of competition in 2020. The particular players and how they’re going to market are also problematic for the streaming giant. Netflix’s single revenue stream is about to enter a price war, noted Laura Martin, senior analyst at the investment bank Needham and Company,… Continue reading »

by Ryan Joe // January 30th, 2020 //
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