Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Moat Sues ComScore On PandoDaily, Erin Griffith reports on a counter suit by analytics firm Moat against comScore after comScore had sued Moat in July. Griffith writes, “Moat has also accused comScore of fraud. ComScore promoted a ‘viewable impression’ standardized form of measurement widely […]
For several years, companies such as DoubleVerify, Adsafe Media and AdXpose (now part of comScore) have been verifying that buy-side, display ad commitments are being met on the sell-side. Over time, the sell-side has become a partner to these companies to a degree, too. Initially, Google appeared to take the stance that ad verification capabilities […]
In yet another sign that major publishers are embracing real-time bidding, The Wall Street Journal Digital Network has teamed up with The Rubicon Project to launch its first branded private ad exchange called “WSJ AUDEX.” The invitation-only exchange will allow select advertisers and marketers access to the WSJ Digital Network’s first-party data across its flagship […]
Late last month, Time Warner’s Turner Broadcasting System unveiled the Turner Branded Entertainment group within its Turner Digital Ad Sales division. At the heart of it is an integrated marketing solutions partnership with Will Ferrell-backed comedy site FunnyOrDie.com. In a sign of how close Turner and FOD will be on this venture, TBS is bringing […]
“Data Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, Partner, Media & Innovation Director for Neo@Ogilvy. In my July column I wrote about the large number of mobile ad networks chasing a limited amount of advertiser demand. […]
When it comes to reaching consumers with mobile advertising, is there really a difference between an Apple iOS user and Android users? A poll commissioned a few weeks ago by mobile real-time bidding operator AdTheorent suggests that there is. Conducted by Quinnipiac University, the survey found that while Android-based smartphones were the most widely used […]
Norwest Venture Partners‘ Jeff Crowe doesn’t believe the shakeout of mergers and consolidation is over for ad technology. He should know as Admeld (acquired by Google) and Brand.net (acquired by Valassis) were NVP companies, and he and his venture firm remain significantly in the game with ad platform Turn. Even though M&A has slowed in 2012, […]
Top dogs from the four dominant agency trading desks took the stage at the BB King Blues Club this morning. They hit on a bunch of topics new and old, including “education” fatigue, incursions made by DSPs, and making audience trading part of the “fabric” of all agencies. We’ll present this one lick-by-lick in honor […]
Laura Holmes, is the Google product manager in charge of her company’s conversion tracking products among other responsibilities and is part of the Google Analytics team. Yesterday, Holmes announced on two Google blogs as well as at eMetrics, her company’s entry into the busy tag management space with Google Tag Manager – a new, free […]
Kurt Unkel, President of VivaKi Nerve Center, has been giving Phileas Fogg a run for his money lately as he travels the globe looking to ignite client solutions emanating from his Publicis-owned research and development unit. Last week, he discussed a range of topics with AdExchanger including his group’s agency trading desk solution, Audience on […]
