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»La Quinta

La Quinta: Targeting Business Travelers With The Point Solution Vs. The Stack

La Quinta Inns & Suites knows while most travel within the United States is leisure-based, business travelers offer more lucrative messaging opportunities for marketers. These individuals travel more frequently than recreational visitors, rack up more repeat visits to the same hotels and are less subject to price sensitivity, which are attractive qualities for hotel chains,... Continue reading »
by Kelly Liyakasa // March 6th, 2014 //
»
La Quinta Inns: Mobile Branding Still Evolving

La Quinta Inns & Suites is pragmatic about digital media, using it largely as a DR vehicle to drive bookings while spending on broadcast for reach and branding. Mobile is no different. A newish mobile app and website, created by Definition 6, lets guests book a room in four screens on a smartphone. The strategy... Continue reading »
by Zach Rodgers // August 2nd, 2012 //
»
 

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