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»tellapart

Cannes: Twitter CEO Jack Dorsey Rethinks Ad Tech Acquisition Strategy

Twitter’s ad tech fortunes haven’t been great. Most recently, it took its 479-million-dollar acquisition TellApart for a long walk behind the barn. However, Twitter isn’t giving up on ad tech, at least not as an investor, said co-founder and CEO Jack Dorsey at a Wednesday panel hosted by Omnicom’s OMD in Cannes. “We’re definitely not... Continue reading »
by Ryan Joe // June 21st, 2017 //
»
Twitter’s Loss, Criteo’s Gain

Criteo welcomed Twitter’s revelation last week that it would stop investing in its retargeting platform TellApart due to direct-response headwinds. Criteo’s CEO said these changes could help its own business. “TellApart was a strong competitor for us in the US, so it was good news for us that they’re winding down that business, and [it]... Continue reading »
by Kelly Liyakasa // May 3rd, 2017 //
»
Why Twitter’s TellApart Fell Apart

When a public company is having performance issues, it needs an excuse. For Twitter, TellApart is shaping up to be that boogeyman. After barely a mention of TellApart on its earnings calls for several quarters, last week Twitter CFO and COO Anthony Noto implied that the remarketing platform will hurt revenue through the rest of... Continue reading »
by Allison Schiff // May 3rd, 2017 //
»
Twitter Will Pull The Plug On TellApart

Looks like TellApart was a very expensive mistake. On Wednesday, Twitter CFO and COO Anthony Noto called the desktop retargeting platform “a headwind” in which it no longer plans to invest. “We continue to face increasingly negative impacts from products we have discontinued or lowered investment in,” Noto told investors during Twitter’s first-quarter earnings call.... Continue reading »
by Allison Schiff // April 26th, 2017 //
»
Twitter Disappoints With Ad Revenue Tumble, As Past Investments Don't Pan Out

Ad revenue was down year over year for Donald Trump’s favorite communication channel. Twitter’s ad revenue for Q4 slumped to $638 million from $641 million in 2015, although ad revenue was up from $616 million in the third quarter. A year-on-year ad revenue loss is a major problem, considering mobile advertising revenue comprises 89% of... Continue reading »
by Allison Schiff // February 9th, 2017 //
»
Criteo's Revenue Catapulted By Cross-Screen Growth, Favorable Market Conditions

Criteo, the French online display retargeter turned performance marketing company, saw its Q1 revenue increase 68% YoY to €105 million ex-TAC, driven by the growth of its cross-screen tools and client retention "consistently north of 90%." It added 640 new clients in Q1, giving it a total of 7,800. Additionally, market conditions have been favorable for Criteo. CEO Jean-Baptiste "JB"... Continue reading »
by Kelly Liyakasa // May 5th, 2015 //
»
Twitter To Pay About $533 Million For TellApart, Largest Acquisition To Date

Twitter will pay $532.6 million – all in stock– to acquire digital ad platform TellApart, the company disclosed in an 8K filing with the Securities and Exchange Commission. It's a large figure for an ad tech purchase, placing TellApart's market cap above most public companies in the space and making it the spendiest merger deal Twitter has done yet. In... Continue reading »
by Zach Rodgers // April 30th, 2015 //
»
Twitter Acquires Retailer-Focused Ad Platform TellApart, Stock Tumbles After Q1 Stumble

Twitter is taking cross-device retargeting under its wing with the acquisition of digital ad platform TellApart. “Direct response advertising has been a major growth engine for our ads business over the last several quarters. … TellApart will accelerate that trajectory further,” said Kevin Weill, Twitter’s SVP of product, in a blog post Tuesday. According to... Continue reading »
by Allison Schiff // April 28th, 2015 //
»
NetSuite’s $200M Bronto Buy A Bid For Omnichannel Commerce Marketing

Though less known than some of the other big marketing cloud companies, NetSuite took one more step to ramp up its commerce marketing platform by dropping $200 million on marketing automation platform Bronto, the company revealed Thursday. The Bronto acquisition is the latest instance of marketing automation consolidation. It follows IBM’s roughly $300 million purchase of Silverpop last... Continue reading »
by Kelly Liyakasa // April 23rd, 2015 //
»
Facebook Drops More Than 15 Companies From FBX

Facebook has decertified more than half the seat holders on its Facebook Exchange (FBX) as part of a revamp of its marketing partner program, unveiled Tuesday. Among the partners no longer badge-certified to buy on FBX are some very big ad platform players, including Adobe, Advertising.com (AOL), Rocket Fuel, IgnitionOne and Dotomi/Conversant (Epsilon). In total,... Continue reading »
by Zach Rodgers // February 19th, 2015 //
»
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