Kelly Liyakasa contributed. What a month for Facebook’s ad business. Late Thursday and early Friday, Facebook signaled plans to serve more ads to nonusers on its Facebook Audience Network (FAN). The company also moved to shutter two other ad tech components: its LiveRail exchange (parts of which had already been sunsetted) and its Facebook Exchange […]
Google is cracking open the gates on its AdWords demand. Its giant pool of search buyers will be able to dip into other exchanges when they need to find a user for retargeting campaigns. The move was buried in a blog post about mobile innovation Tuesday. The change makes Google far more open, benefiting buyers, […]
Ari Bluman, a highly-regarded digital media exec whose passion was only rivaled by his bluntness, has passed away after a long fight with cancer. He was 44. To those who knew him, Bluman was a “man of conviction” who “lived his beliefs” and practiced “radical candor” in order to “improve the industry he loved and […]
The long-rumored demise of Facebook’s desktop FBX will finally arrive. The social media giant will shut off its desktop retargeting tool Nov. 1. Partners buying through the FBX API will have to use a different one, said Matt Idema, Facebook’s VP of product monetization. Current partners include AppNexus, Criteo, AdRoll and MediaMath, among others. “FBX […]
The dander was up at AdExchanger’s Clean Ads IO in New York on Tuesday as the CEOs of two ad blockers engaged in a contentious debate with two prominent adversaries about the rock-and-hard-place situation publishers presently find themselves in. “It might be ironic that an ad blocker can really play a very important role in […]
A new Snapchat campaign from 20th Century Fox for “X-Men: Apocalypse” will drive awareness and ticket sales for the movie’s Friday premier. Snapchat has run plenty of branding-oriented campaigns, but this new effort is one of very few forays that include a direct-response component (in the form of a Fandango e-commerce call to action), a […]
It’s hard to scroll through Facebook without encountering some short-form video from NowThis (like Donald Trump “awkwardly sort of apologizing” to Fox News host Megyn Kelly) in your news feed, and the socially distributed media company wants it that way. Founded four years ago by BuzzFeed and HuffPo execs Ken Lerer and Eric Hippeau, NowThis […]
After decades of specializing in hardware and on-premise servers, IBM is emphasizing its new-wave agency IBM Interactive Experience (IBM iX), a mashup of design, systems integration, analytics and the Internet of Things, with billings in the billions. IBM iX made three digital, design and brand agency acquisitions in a single week this winter when it snapped […]
Publishers are still working out journalism on mobile devices. While basic responsive design is usually a given today, mobile article formats haven’t dramatically changed. Most innovation happens on platforms like Facebook Instant Articles and Snapchat Discover – not on owned-and-operated sites. Which is why Quartz’s app, a conversational news app launched in February, is a […]
The Trustworthy Accountability Group (TAG) took the wraps off of its anti-fraud certification program on Monday, the culmination of more than a year and a half of foundation and coalition building. The program allows members of the digital supply chain – buyers, sellers and third parties – to earn a seal in exchange for proving […]
