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2020 Election Moves Online; Amazon’s Audible Makes Podcast Push

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Digital Election  The 2020 campaign is happening online. Trump has recreated the appeal of his rallies on the “Trump 2020” app, which highlights programming from right-leaning news organizations. His team also hosts nightly webcasts on Facebook and Twitter. Trump’s outlandishness and media dominance... Continue reading »
by AdExchanger // May 26th, 2020 //
»
Wattpad: ‘Campaigns Work When They Feel As Native As Possible’

That teens have no attention span is a fallacy. Just ask Wattpad, a platform where people can write and share stories that they’ve written and solicit feedback from their community. The storytelling platform boasts a community of 60 million monthly active users, mainly teens, young adults and millennials under 30, who spend more than 15... Continue reading »
by Allison Schiff // December 6th, 2017 //
»
Home Decor Commerce App Lux Looks To Video To Make The Sale

If a picture is worth a thousand words, Lux is hoping video is worth a conversion. The home decor and interior design shopping app, which launched July 2015 on iOS and Android, sees a 30% higher engagement rate on autoplay video than on static product photos. “Facebook has proven that autoplay video can be quite... Continue reading »
by Allison Schiff // August 8th, 2016 //
»
What Quartz’s App Says About The Future Of Mobile Publishing

Publishers are still working out journalism on mobile devices. While basic responsive design is usually a given today, mobile article formats haven’t dramatically changed. Most innovation happens on platforms like Facebook Instant Articles and Snapchat Discover – not on owned-and-operated sites. Which is why Quartz’s app, a conversational news app launched in February, is a... Continue reading »
by Sarah Sluis // May 23rd, 2016 //
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