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»20th Century Fox

Salesforce Ignites Digital Transformation Around Design Thinking For 20th Century Fox Film

If you’re an organization in dire need of digital transformation, who ya gonna call? While an enterprise software company might not initially come to mind, that’s exactly who brands like Coca-Cola and Philips turned to. For Hollywood studio 20th Century Fox Film, it’s moved from primarily a B2B company focused on partners like broadcasters, retailers,... Continue reading »

by Kelly Liyakasa // July 10th, 2017 //
»
Fox Bids To Acquire Sky For $14.1B

Twenty-First Century Fox revealed on Friday a preliminary bid to buy out the rest of British pay TV provider and telco Sky for $13.51 per share for a total of about $14.1 billion. Fox already owns a 39.1% stake in the company. In 2010, Rupert Murdoch’s News Corp. attempted to take over Sky (called British... Continue reading »

by Kelly Liyakasa // December 9th, 2016 //
»
Snapchat Inches Toward Direct Response In New ‘X-Men’ Campaign

A new Snapchat campaign from 20th Century Fox for “X-Men: Apocalypse” will drive awareness and ticket sales for the movie's Friday premier. Snapchat has run plenty of branding-oriented campaigns, but this new effort is one of very few forays that include a direct-response component (in the form of a Fandango e-commerce call to action), a... Continue reading »

by Alison Weissbrot // May 24th, 2016 //
»
Ad Load ’Em Up! How ‘Deadpool’ Took Over Five Viacom Networks

Twentieth Century Fox’s new flick “Deadpool” shattered box office records over Valentine’s and President’s Day weekend, banking $135 million in the three days since its premiere. Although a popular Marvel comic (and actor Ryan Reynolds) certainly inspired that turnout, a week-long multiplatform activation from Viacom preceding the film’s launch helped generate awareness. Throughout the campaign’s... Continue reading »

by Kelly Liyakasa // February 15th, 2016 //
»
 

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