»IBM Interactive Experience

IBM’s Agency Pitch Goes Straight To The C-Suite

Unlike at a traditional agency, which typically services the brand marketer, IBM Interactive Experience (iX) has a direct inroad to CEOs. Clients undergoing massive transformation will often hire IBM to rethink commerce or marketing – and those conversations trickle down to IMB iX to put into practice, said Robert Schwartz, global head of agency services... Continue reading »

by Kelly Liyakasa // October 20th, 2017 //

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IBM IX’s Babs Rangaiah Says Agencies Need To Move The Needle On Business, Not Just Marketing

Before he tried on agency life, Babs Rangaiah was a bit of a star on the CPG circuit. After more than a decade driving media innovation for global CPG Unilever, a shakeup in Unilever’s marketing org last spring led Rangaiah agency-side. Now, as a partner leading global marketing solutions for IBM’s in-house agency, Interactive Experience... Continue reading »

by Kelly Liyakasa // May 19th, 2017 //

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Behind IBM’s Acquisition Of Salesforce Shop Bluewolf, And Its ‘Consulting Agency' Approach

After decades of specializing in hardware and on-premise servers, IBM is emphasizing its new-wave agency IBM Interactive Experience (IBM iX), a mashup of design, systems integration, analytics and the Internet of Things, with billings in the billions. IBM iX made three digital, design and brand agency acquisitions in a single week this winter when it snapped... Continue reading »

by Kelly Liyakasa // May 23rd, 2016 //

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Gartner’s Magic Quadrant: Agencies Must Adapt In The Face Of New Competition

Publicis Groupe's Publicis.Sapient platform was a big winner in Gartner Research's ranking of digital agencies, released Friday. Publicis.Spaients's three digital agency brands, Razorfish, SapientNitro and Digitas LBI were recognized as “Leaders” in the research firm's Magic Quadrant for global digital marketing agencies. Gartner reserves the Leader designation for companies that exhibit both completeness of vision... Continue reading »

by Alison Weissbrot // April 5th, 2016 //

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IBM Interactive Makes First-Ever Acquisition: Agency Resource/Ammirati

To date, IBM’s internal digital agency Interactive Experience (iX) has flown under the radar, through quiet, organic growth – reaching a global headcount of 10,000 employees. That changed Thursday when IBM iX – not to be confused with IBM’s consulting unit Global Services – revealed its first-ever acquisition: the digital/creative agency Resource/Ammirati, which has 300... Continue reading »

by Ryan Joe // January 28th, 2016 //

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Behind Big Blue’s Unassuming Agency Business

The line between enterprise software and digital agencies is blurring. As the merger between Publicis and Omnicom came to a screeching halt last week, the growing demand for data and tech prowess within the agency environment was all too apparent. In the case of computing giant IBM, developing an in-house agency has been a (lesser-known)... Continue reading »

by Kelly Liyakasa // May 15th, 2014 //

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