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»FAN

Why Atlas And Audience Network Survived Facebook’s Foray Into Ad Tech

This year, Facebook appeared to abandon its plan to develop an ad tech stack to rival Google’s DoubleClick. It shut down its SSP (LiveRail), closed the Facebook Exchange and threw away its DSP before it got off the ground. All that remains is Atlas, a former ad server repurposed as a measurement tool, and the... Continue reading »
by Sarah Sluis // October 21st, 2016 //
»
Facebook Tweaks Audience Network To Favor Advertiser Metrics

Facebook is changing the way it values ad placements across its Audience Network as part of an ongoing transition from proxy ad metrics to actual business conversions. “The dominant proxy for the industry, and it’s been true as well for us, is the click,” Facebook ad tech head David Jakubowski told AdExchanger. “[Except] no marketer... Continue reading »
by James Hercher // October 14th, 2016 //
»
As LiveRail And FBX Go, Facebook Audience Network Grows  

Kelly Liyakasa contributed. What a month for Facebook's ad business. Late Thursday and early Friday, Facebook signaled plans to serve more ads to nonusers on its Facebook Audience Network (FAN). The company also moved to shutter two other ad tech components: its LiveRail exchange (parts of which had already been sunsetted) and its Facebook Exchange... Continue reading »
by Ryan Joe // May 27th, 2016 //
»
Facebook Instant Articles: A Trojan Horse For Audience Network

The claim that Facebook Instant Articles is about a faster user experience is a red herring. While that may be one goal, the program has a strong business rationale: It extends Facebook’s walled garden and creates a new foothold for its $1 billion Facebook Audience Network ad platform. Instant Articles does not allow third-party monetization.... Continue reading »
by Sarah Sluis // May 6th, 2016 //
»
Facebook Audience Network Adds New Formats, Including Autoplay Video

Facebook on Tuesday expanded the ad formats publishers can add to their mobile apps via the Facebook Audience Network (FAN). These formats include a native video unit that shows in-feed as well as three interstitial formats: carousel ads, which show up to five ads in a single unit; dynamic product ads, often used by retailers... Continue reading »
by Sarah Sluis // August 11th, 2015 //
»
IPG Says Its Still Early In The Recovery; Fox Audience Network Repositioning; Rubicon's Batson Joins Donovan Data Systems

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. IPG CEO Says Not So Fast Wait, maybe the economy isn't bouncing back as quickly as everyone had hoped in the ad world? Michael Roth of ad holding company Interpublic Group tells Dow Jones Newswire, "We are encouraged by what we saw in the... Continue reading »
by AdExchanger // June 25th, 2010 //
»

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