Criteo’s stock plummeted nearly 27% midday Thursday, as the ad tech company revised its Q4 business outlook in the wake of Apple’s latest iOS browser update. Apple’s Intelligent Tracking Prevention (ITP) feature, designed to limit ad tracking on Safari browsers by crippling third-party cookies, will create more kinks for ad tech giant Criteo than it […]
There’s a storm cloud darkening Criteo’s sunny Q3 earnings (33% YoY growth ex-TAC to $234 million), in the form of Apple’s Intelligent Tracking Prevention (ITP) feature, which went into effect Sept. 19. [More AdExchanger coverage.] ITP cost Criteo a little less than $1 million in Q3, but that number is expected to grow as iOS 11 […]
Criteo on Friday released a suite of products, including audience matching and customer prospecting, as well as a new policy beginning in the fourth quarter to give buyers and DSPs impression-level transparency into every unit of inventory. At the heart of Criteo’s string of product releases this year is a newfound willingness among retailers and […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Clocking at 44 minutes, the latest episode of AdExchanger Talks with Criteo CEO Eric Eichmann is our longest yet. Pardon our loquaciousness, but there was just so much to talk about. Criteo is one of the high flyers in the data-driven marketing space, with a […]
Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block some first-party cookies. Apple’s Safari browser started blocking third-party cookies by default earlier this summer with the release of its Intelligent Tracking Prevention, a machine learning-based feature that discourages cross-site user tracking. But an extension […]
Updated with Q&A with Eric Eichmann, CEO of Criteo Criteo continues to soar high above the scrum of ad tech stocks. The company had a characteristically strong Q2, growing revenue ex-TAC by 32% to $220 million. Yet, “uncertainties” lie ahead, notably around Apple’s recent reveal that, come September, an update to its OS will include […]
You’ve got to be a tough cookie and have good fortune to crack the China market. And success in other regions is not a guarantee of success in the People’s Republic. Such was the case with Criteo, which, after investing heavily in the domestic China market, discreetly pulled out in late May, nearly three years […]
RTB whiz Neal Richter is the new CTO at Rakuten Marketing, the marketing solutions subsidiary of Japanese ecommerce giant Rakuten. Richter, who serves as a technical adviser to a number of ad tech startups, including Metamarkets and nToggle, joins the company after more than seven years with Rubicon Project, most recently as CTO. At Rakuten, […]
With the dynamics of header bidding changing, Criteo created a new version of its header bidding product Direct Bidder with more controls and added transparency and flexibility. Direct Bidder, which Criteo first started developing in October, can be plugged directly into the ad server, or work within header bidding wrappers from Prebid or Index Exchange. […]
Criteo welcomed Twitter’s revelation last week that it would stop investing in its retargeting platform TellApart due to direct-response headwinds. Criteo’s CEO said these changes could help its own business. “TellApart was a strong competitor for us in the US, so it was good news for us that they’re winding down that business, and [it] […]
