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»LinkShare

Rakuten Marketing Snags Programmatic Pioneer Neal Richter As CTO

RTB whiz Neal Richter is the new CTO at Rakuten Marketing, the marketing solutions subsidiary of Japanese ecommerce giant Rakuten. Richter, who serves as a technical adviser to a number of ad tech startups, including Metamarkets and nToggle, joins the company after more than seven years with Rubicon Project, most recently as CTO. At Rakuten,... Continue reading »

by Kelly Liyakasa // June 28th, 2017 //
»
Rakuten: The Commerce Data Conglomerate

Rakuten Marketing, the online marketing subsidiary of Japanese ecommerce giant Rakuten, renamed its business units on Tuesday to signify its omnichannel aspirations. Rakuten Marketing is part of a hybrid clique of companies scurrying to unite digital marketing and commerce data services – competitors like eBay, IBM and the newly public Alibaba – round out the... Continue reading »

by Kelly Liyakasa // September 23rd, 2014 //
»
Rakuten-LinkShare Makes Case For Merging Retargeting And Affiliate Spend

It would be generous to say the attribution puzzle is half-solved. A quarter or an eighth solved is more like it. But the direction is clear. Advertisers are getting better at allocating conversion credit to brand interactions up and down the funnel. Platform companies are helping them, but their efforts can sometimes seem clumsy, calling... Continue reading »

by Zach Rodgers // June 13th, 2013 //
»
Lancome Unifies Retargeting And Affiliate Channels

There are almost as many approaches to solving the attribution puzzle as there are brands. At Lancome, part of the strategy is to consolidate two key channels with a single vendor. Alessio Rossi is VP of digital marketing, ecommerce and CRM for the Loreal-owned luxury cosmetics brand. Since joining in May 2012, he has reevaluated... Continue reading »

by Zach Rodgers // May 31st, 2013 //
»
 

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