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»Criteo Direct Bidder

Criteo’s Direct Bidder Gives Publishers First-Price Auction Option

With the dynamics of header bidding changing, Criteo created a new version of its header bidding product Direct Bidder with more controls and added transparency and flexibility. Direct Bidder, which Criteo first started developing in October, can be plugged directly into the ad server, or work within header bidding wrappers from Prebid or Index Exchange.... Continue reading »

by Sarah Sluis // May 23rd, 2017 //
»
 

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