Movie Marketing Lost Its Magic; The Cloud Commanders
Marketing films is one battle after another; AI gets stymied by the cloud; and bots are causing brand backlash.
Marketing films is one battle after another; AI gets stymied by the cloud; and bots are causing brand backlash.
YouTube backpedals on banning COVID and political misinfo; Tylenol pushes back against Trump’s claims that it causes autism; and Disney doubles down on linear TV and raises Disney+ prices after its Kimmel boycott threat.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Marvelous Marketing Disney and Target are a bellwether case study for how deeply interwoven major enterprise marketing partnerships can be nowadays. In 2019, Target and Disney announced an advertising attribution product based on the Google Cloud Platform to attribute retail sales to TV […]