Mediaocean just spent $500 million to merge Innovid with Flashtalking and create an antidote to what it sees as the bias of walled garden buying platforms. (Ahem, Google.)
This is the 12th and final installment in a series of interviews with vendors combating the problem of ad fraud. Read previous interviews with comScore, DoubleVerify, Dstillery, Forensiq, Integral Ad Science, Moat, PubChecker, RTB Asia, Telemetry, Videology and White Ops. Wasted delivery is not necessarily fraud – but all fraud is wasted delivery. In other […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Julie Preis is SVP of product management at Mocean Mobile. If you are a developer working on a new mobile app, you have two types of software development kits (SDKs) available to you for connecting to ad buyers: bundled and unbundled. […]
Jason Ramsey is Director of Program Management at Microsoft and helps guide the ongoing development of Microsoft’s advertiser-side ad serving technology known as Atlas. Ramsey helped drive development at Atlas prior to Microsoft’s acquisition of aQuantive in May 2007. As part of AdExchanger’s “State of” series, we spoke to Ramsey last Monday about the state […]
Publisher ad server. Advertiser ad server. Does it really matter any more? As ad servers on both sides of the digital media aisle look to buy and sell, ad serving capabilities would, in theory, appear to be on the verge of merging – especially as demand-side platforms, sell-side platforms and exchanges take over the delivery […]
Yesterday, online ad technology firm MediaMind was acquired by DG (formerly DG Fastchannel) for $414 million. Read more coverage. We asked a selection of ad industry participants their views on the following question: “What are the implications of yesterday’s acquisition of Mediamind by DG?” Click below or scroll down for more: Atul Patel, CEO, OneScreen […]
Today, looking to expand beyond the capabilities of its broadcast TV ad distribution network as well as its Unicast division, DG (formerly DG FastChannel) acquired online ad technology company MediaMind for $414 million in cash and stock. Chairman and CEO Scott Ginsburg claimed in the release, “This is a game-changing transaction that provides DG with […]
Today, OpenX formally announced OpenX Enterprise, a new publisher ad server which it says optimizes “all ad revenue channels in one place. This includes inventory sold through a direct sales force as well as inventory sold indirectly through the rapidly increasing number of demand sources such as ad networks and Demand Side Platforms (DSPs).” Read […]
Video ad serving and management company, FreeWheel, announced earlier this week that it had closed a $16.8 million Series C financing round led by Steamboat Ventures. Read more. Doug Knopper, co-founder and co-CEO of FreeWheel, discussed the investment and the company’s product line. AdExchanger.com: What were you looking for in terms of a strategic investor […]
