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John Roland Is Out As CEO Of Extreme Reach

The longtime CEO of TV ad platform Extreme Reach is surrendering that role, AdExchanger has learned. CEO John Roland is "stepping down" from the company he has helmed for more than a decade, the company said in a statement. According to an AdExchanger source with knowledge of the situation, the Extreme Reach board voted to... Continue reading »
by Kelly Liyakasa // October 24th, 2017 //
»
Tracing The Timeline Of Sizmek, Ad Tech Rollup And Duopoly Alternative

The ad tech rollup is real, and its name is Sizmek. On Tuesday, the 18-year-old company revealed its intent to buy public ad tech company Rocket Fuel for $145 million. If the purchase finalizes, Sizmek’s acquisition spree (excluding the earliest iterations of its evolving stack) will round out to about five companies acquired in less... Continue reading »
by Kelly Liyakasa // July 20th, 2017 //
»
Extreme Reach Hopes To Ease TV Ad Repurposing

One of the complications of digital video and TV convergence is the arduous process of marrying the right creative with the right medium. Extreme Reach on Monday rolled out a platform promising advertisers up to a 50% reduction in that tedious workflow by enabling them to traffic creative, secure rights and measure the effects of... Continue reading »
by Kelly Liyakasa // September 15th, 2014 //
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Extreme Reach Buys Digital Video Ads Platform BrandAds

Shortly after spending $485 million on DG (now Sizmek’s) TV ads business, Extreme Reach has bought video ad intelligence company BrandAds. Although he declined to name the deal price, John Roland, CEO of Extreme Reach said all 12 BrandAds employees will continue on with the acquiring company. “What the DG [acquisition did was] give us... Continue reading »
by Kelly Liyakasa // May 6th, 2014 //
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Sizmek's (Formerly DG) Auto, CPG Momentum Drives 15% Annual Revenue Growth

Sizmek, the company formerly known as Digital Generation (DG), reported Tuesday a full-year revenue increase of 15%, to $161.1 million compared to $140.7 million in 2012, capped off by Q4 revenue of $47.6 million, a 16% compared to the same period last year. (Read the release.) These figures reflect only Sizmek’s online business, and not... Continue reading »
by Ryan Joe // February 18th, 2014 //
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DG Sizes Down And Rebrands As Sizmek

Digital Generation Inc. (DG) will officially rebrand as digital marketing solutions provider Sizmek on Friday. The shakeup follows the $485 million sale of DG’s television ads distribution business to competitor Extreme Reach, announced last August, approved by DG shareholders Monday and which CEO Neil Nguyen expects to close Friday morning. The sale is important because it... Continue reading »
by Ryan Joe // February 6th, 2014 //
»
DG Q3: Online Platforms Grow, Latin America Drags

Nearly three months after DG decided to sell its linear TV ad-delivery business to video ad-management company Extreme Reach for $485 million, it is enjoying revenue momentum from its online platforms. Among the key results from DG's Q3: Online revenues were up 13% to $38.2 million. The online segment's margins improved to 25% from 13%... Continue reading »
by David Kaplan // November 7th, 2013 //
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DG's Challenge: Can Digital Alone Make It A $400M Company Again?

DG's decision to sell its linear TV ad delivery business to video ad management company Extreme Reach for $485 million (with a possible $40 million equity investment in ER by DG) reflects a view that the real opportunity in video convergence comes from the digital side, not the traditional one. It's a pretty big gamble.... Continue reading »
by David Kaplan // August 16th, 2013 //
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Extreme Reach Planning At Least Three More Acquisitions After DG Purchase

Video ad delivery management service Extreme Reach's $525 million purchase for competitor DG's TV ad business unit is only the beginning of what is shaping up to be a shopping spree, according to its CEO John Roland. Extreme Reach has three basic product lines that Roland wants to develop very quickly, perhaps by the end... Continue reading »
by David Kaplan // August 14th, 2013 //
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DG Still Preaching Convergence After Selling TV Ad Distribution Unit

The $525 million sale of digital ad management provider DG's TV ad distribution business to rival Extreme Reach is not just about freeing the Irvine, TX-based company from heavy debt incurred by acquisitions designed to build its online capabilities. It's also about taking better advantage of TV-digital convergence by staking out a position solely on... Continue reading »
by David Kaplan // August 13th, 2013 //
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