John Roland Is Out As CEO Of Extreme Reach

The longtime CEO of TV ad platform Extreme Reach is surrendering that role, AdExchanger has learned.

CEO John Roland is “stepping down” from the company he has helmed for more than a decade, the company said in a statement.

According to an AdExchanger source with knowledge of the situation, the Extreme Reach board voted to remove him from the position last week. A spokesperson would not confirm or deny that account.

The company expects to name a new CEO in the first quarter of 2018, but COO and co-founder Tim Conley will lead Extreme Reach as president until that happens, the company said.

“John Roland has announced that he is stepping down as the CEO of Extreme Reach,” the company’s statement said. “While assisting with the transition over the next few months, he will move away from day-to-day management. John remains a co-founder, shareholder and active member of the Board of Directors and will continue to advise the company in that capacity.”

The Extreme Reach platform offers TV and video ad creative workflow, as well as talent and rights management.

Roland, who has served as chairman and CEO since 2007, was influential in spearheading numerous M&A deals, including the company’s $525 million acquisition of DG’s (now Sizmek) TV ad business in 2013 and the 2014 purchase of video intelligence pure play BrandAds.

Since then, the company had doubled down on powering a creative trafficking and campaign delivery system serving both publishers and advertisers.

Zach Rodgers contributed.

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