Ari Paparo, On The Ground In Virginia
Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. He knows most of the people on the stand.
Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. He knows most of the people on the stand.
A lot has already been said and cited during the Google ad tech antitrust trial, with more to come. Here are a few of the most notable quotables from the first two weeks.
The Department of Justice wants to break up Google’s ad tech stack. But how would separating Google’s publisher technology into a standalone entity affect the ad ecosystem? There are pros and cons.
Whenever Google changes how its ad server works, publishers fear that Google will wrest control over how they run their digital advertising. Those concerns often have merit. So when Google added rules about how publishers could prioritize different ad exchanges earlier this week – and buried those changes in a confusing help center document instead […]