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»platform

Comic: Updating The Platform

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // April 3rd, 2020 //
»
Why The Sacramento Kings View Their Stadium As A Digital Platform

The NBA’s Sacramento Kings are entering the second season in the Golden 1 Center, the centerpiece of the team’s new data-driven fan experience. “We tend to think of the stadium as a platform,” said Ryan Montoya, CTO of the Kings organization. “Everything plugs into an operating system, and the data can be shared throughout the... Continue reading »
by James Hercher // August 11th, 2017 //
»
GroupM Builds A House For Tech And Data Expertise, Taps Xaxis CEO Gleason To Run It

WPP-owned GroupM said Tuesday it will centralize its tech and data expertise worldwide into a unit called [m]Platform. The division will be helmed by Xaxis CEO Brian Gleason with key executives drawn from Xaxis and across GroupM. “The collective mission of [m]Platform revolves around technology, data and expertise,” Gleason told AdExchanger. “The mission is how... Continue reading »
by Ryan Joe // November 29th, 2016 //
»
Rocket Fuel’s Plan To Weather The Next Big Shake-Out In Ad Tech

Randy Wootton will speak about advertiser perceptions on April 14 at AdExchanger's PROGRAMMATIC.IO conference in San Francisco. The past couple of years have been a tumultuous adolescence for ad tech, and perhaps no single company embodies the growing pains as neatly as Rocket Fuel, with its near-solo public spotlight, its dispute over margin transparency and the rough... Continue reading »
by James Hercher // April 12th, 2016 //
»
Data Sharing, Modularity And Video Creative: AOL Platforms Lays Out Its 2015 Road Map

If data is currency, then it’s no wonder most companies lock it in a safe (unless you’re Sony Pictures Entertainment, in which case you just put it on a Word document somewhere). But this can be a tremendous point of frustration for brands that want to use the data housed by the big dogs of... Continue reading »
by Kelly Liyakasa // December 17th, 2014 //
»
Undertone Zeroes In On Its Platform With Hiring Of Former Rovi CTO

When Undertone released its programmatic platform Virtuoso in September, the goal, according to co-founder Eric Franchi, was for it to eventually become the primary console of brands and agencies that want to purchase high-impact ad units, or ads that use unique formats designed to snag the audience’s attention. The onetime ad network has hired George... Continue reading »
by Ryan Joe // November 18th, 2014 //
»
Annalect Goes For The “Golden Nugget”

A change is on the horizon for Annalect, Omnicom's analytics and marketing technology arm. Omnicom agencies – both its media traders and its creative firms – use Annalect when they need data-driven expertise for their clients’ campaigns. As such, Annalect has a wealth of data scientists and technologists, 250 relationships with third-party data sources and a... Continue reading »
by Ryan Joe // October 20th, 2014 //
»
EPrize Says HelloWorld

Friday’s announcement that ePrize, a provider of multichannel engagement and loyalty solutions, has rebranded as HelloWorld represents more than a new company name. It also underscores the introduction of a “rich engagement platform” combining mobile CRM, live event activation, loyalty programs and in-store activation capabilities. The architecture of this platform comes from components either built... Continue reading »
by Ryan Joe // January 17th, 2014 //
»
AppNexus Grows Global Services Unit

The steady collection of extreme tech skills over at real-time ad platform and app marketplace AppNexus is creating a growing opportunity around services. The company is actively recruiting for an AppNexus Global Services unit, according to a company website, including NYC and London "open positions" from its job board. Call it a high tech agency or... Continue reading »
by AdExchanger // July 9th, 2012 //
»
State Of Atlas: Understanding Audiences And Programmatic Buying Is 'Paramount' Says Microsoft's Ramsey

Jason Ramsey is Director of Program Management at Microsoft and helps guide the ongoing development of Microsoft's advertiser-side ad serving technology known as Atlas. Ramsey helped drive development at Atlas prior to Microsoft's acquisition of aQuantive in May 2007. As part of AdExchanger's "State of" series, we spoke to Ramsey last Monday about the state... Continue reading »
by AdExchanger // June 11th, 2012 //
»
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