“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Scarborough, programmatic media director at PMG. Banner ads have reigned over programmatic for years. Although demand-side platforms have been furiously expanding into emerging formats such as connected TV (CTV), digital out […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. F Is For Fake Last year was a point of “inversion” for the Internet, which has become oversaturated with malicious nonhuman traffic, ad fraud, fake news, falsely reported metrics and other forms of digital unreality, according to a New York Magazine story. It was […]
Audio remained an exciting area for programmatic advertisers in 2018 as the medium moved further toward automation. The podcast industry began to mature this year as growing audiences garnered attention from radio broadcasters, streaming audio giants and big brands. But a lack of available audience data still hinders programmatic and measurement. Meanwhile, streaming audio and […]
2018 was a momentous year for the world of data and advertising. The implementation of GDPR created vast ripples that have obscured digital audiences and created new demand for addressable media. And even as ad tech companies embrace higher levels of transparency, every layer peeled reveals more auction tricks and data dealings, like bid caching […]
In 2018, digital media startups crashed and burned, unable to sustain their business models amidst changing social media algorithms, fickle readers and advertisers. Facebook’s fickleness sunk LittleThings and Mic, and contributed to layoffs at Upworthy. When the social network stopped reliably sending readers its way, those publishers couldn’t hang on. Mic first saw traffic from […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. As 2018 comes to a close, we’ve seen a number of positive trends giving ad tech more hope than ever moving into 2019, including […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
This year’s theme was transparency. Marketers wanted transparency so they could make better decisions. Marketers, agencies and DSPs showed increased interest in the programmatic supply chain. They wanted to know the rules of programmatic auctions and the fees involved in advance, not find out hidden practices afterwards. They also wanted to know where to tread […]
AdExchanger’s opinion columns present sharp arguments that illuminate specific industry challenges and provide critical insight that can help readers do their jobs better. The very best columns are engaging, on-point and fun to read. Our 10 most popular op-eds of 2018 below delivered on each count. We have to give a gold star to Martin […]
Over-the-top TV wasn’t invented in 2018, but 2018 was certainly its year. Advertising on over-the-top (OTT) was one of the hot-button issues at Dmexco, Advertising Week and other major conferences this year – for good reason. Content providers, DSPs and others in the industry are seeing explosive growth in this sector of their businesses. The […]
Listening to podcasts can be an ideal way to pass the time during the holidays, a pleasant distraction while wrapping presents or giving the dog its fourth daily walk to escape hearing your nephew Brandon wearily explain another meme to the old folks. We’re here for you. Below are eight of our most popular podcast […]
“Data-Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Elgin Thompson, managing director at Digital Capital Advisors. For brands, vendor consolidation will come into sharper focus in 2019. Sixty-four percent of respondents in a Sizmek survey of 522 marketing […]
JEGI Co-President Tolman Geffs will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 23-24, 2019 at the Grand Hyatt New York. “There’s been a hell of a pullback investing in anything that remotely smells like ad tech,” according to Tolman Geffs, co-president of investment bank Jordan, Edmiston Group Inc. But that’s not as dire […]
If you had “something blockchain related” on your Christmas list this year (And really, who didn’t?), then consider Comcast Cable Advertising your very own Santa Claus. Comcast Corporation’s ad division unveiled Blockgraph on Friday, designed to help media owners and advertisers securely share data for addressable TV advertising. Blockgraph is winding down its pilot phase […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of programmatic activation at Dentsu Aegis Network. It is usually this time of year when industry experts get nostalgic and look back or look forward and make bold […]
What does a 13-year-old have in common with a retired woman and a middle-aged man? They all play mobile games. “There’s a misconception that the gaming audience is just kids,” said Brian Ames, president of Activision Blizzard Media (ABM), an advertising division housed within game publishing giant King. “The reality is, though, that gamers are […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, chief revenue officer at Yieldmo. The race for automation and data targeting has done wonders to help marketers better refine customer segmentation and more quickly optimize media for performance. I think the […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Standard Bearer It’s a tumultuous month for Nielsen, which is trying to re-up measurement contracts with many broadcasters that have threatened to bail. Hearst has renewed with Nielsen to measure its local TV stations, but Variety reports that CBS is threatening to scrap […]
The unlikeliest folks are pushing to pass broad privacy regulations these days. On Wednesday, the Association of National Advertisers, the largest ad trade org out there, urged the Federal Trade Commission to advocate for a national privacy law that preempts the regional laws cropping up all over the country. The FTC is collecting comments in […]
2018 was the year Facebook’s skeletons really came skittering out of the closet, and the drip, drip, drip of bad news is seemingly endless. On Tuesday, the New York Times reported that Facebook shared more data with more partners than previously disclosed, including contact information, private messages and friend lists. Facebook’s response to the Times […]
Two years ago, CRM and digital agency MRM//McCann was in a tough place. CEO Michael McLaren stepped down in May 2016, just two months after the agency lost Verizon’s digital account. But things turned around for MRM under global president and COO Kate MacNevin, who led the agency after McLaren’s departure and was promoted in […]
Amazon is losing its iron grip on the increasingly competitive smart speaker market. Amazon’s share will dip below two-thirds for the first time this year to 66.6%, according to a forecast released Thursday by eMarketer. Google will retain 29.5% of the market while other players like Apple, Sonos and Facebook capture the remaining 8.3%. By […]
Advertiser interest in over-the-top is picking up steam and dollars – but cross-platform measurement is lagging behind. Data and analytics company Samba TV hopes to speed the process with the acquisition Thursday of Amsterdam-based cross-device graph provider Screen6. Ashwin Navin, Samba’s CEO and co-founder, declined to share the deal price, but noted that the company used a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. It’s that time of year for annual reviews, praises, raises, reprimands and firings. Since marketers don’t actually buy ad tech – they hire […]
Building Stories on Instagram and Snapchat is a Sisyphean effort for many marketers. After 24 hours, it all disappears. Brooklyn-based software company Mish Guru is trying to alleviate some of brands’ well-documented pain points with Stories. Its new Instagram Story Builder, which launched in November, helps gather user-generated content (UGC) tagged to a brand. It […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Trillionaire Club The campaign to promote Apple Music’s integration with Amazon Alexa-enabled devices is a biggie: top billing and a special tab for the Alexa app atop the App Store, promotions in the Apple Music app and push notifications to Apple Music subscribers. […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. While we hate to be the bearers of bad news as the holiday season nears, the supply-side tech provider OpenX closed out the year with […]
Advertisers and consumers both love a good binge watch during the holidays, and Discovery Inc. and SpotX have teamed up to better manage their inventory just before winter break. Discovery will run automated programmatic guaranteed campaigns through SpotX, the SSP said Tuesday. This development complements Discovery’s direct sales efforts and private marketplace offerings, said Bill […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Mor, director of engineering, Core Exchange, at Dailymotion. Bid shading was created as a way to bid effectively in first-price auctions. But not only is bid shading making programmatic bidding […]
