“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brad Smith, senior vice president of revenue and operations at Videa. Cross-platform media buying and selling is not a new concept. A few years ago, the idea of integrating linear TV with over-the-top (OTT), […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leviathan Stirs Netflix is testing promo ads between episodes with some European users. Netflix subscribers in the UK started seeing unskippable units suggesting other shows they might like, which bubbled up on Reddit and were first reported by Cord Cutters News. Netflix already runs […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chuck Hemann, managing director and head of digital analytics at W20 Group. Today marketers are expanding their analytics budgets exponentially with the desire to determine return on investment (ROI). A […]
This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Lindsay Pattison isn’t messing around about increasing diversity in WPP’s top ranks. The former global CEO of GroupM agency Maxus was promoted to chief transformation officer of WPP last year. While the job’s purpose […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. It’s unquestionable that brands need to use brand safety platforms to ensure their ads run in safe and appropriate environments. While these platforms were developed with positive intent, they also created […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WalSmart Walmart stock jumped almost 10% on Thursday after the world’s biggest retailer reported better-than-expected in-store and ecommerce sales, up 40% from the same period last year. It’s the most sales growth from the company in a decade. Walmart’s efforts to bolster grocery shopping […]
Index Exchange has for more than a year been doing bid caching, where if its buyer loses a programmatic auction, it holds onto the bid to see if it can serve an ad on the next piece of content the consumer views. Bid caching has enabled Index Exchange to gain market share against rival exchanges […]
The payments data company Cardlytics, which went public in February, said in its earnings call Wednesday that it hopes to expand its advertising program and the marketing applications of its consumer spending data. Cardlytics had $35.6 million in revenue during the second quarter, up from $32.8 million during the same period last year. Though the […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. As Google and Facebook built their castles and moats, Amazon lurked beneath surface. But in recent years, it’s breached. Its walled garden is still […]
Deep breaths: Altice USA’s advanced TV unit, A4, has partnered with Vizio’s Inscape data sales division to simplify cross-platform audience. A4, which launched in April, is an advanced TV product designed to position ads across digital and connected TV screens on both local and national inventory. A4’s data, which comes from Altice USA subscribers, allows […]
Marketing challenge: Selling your product requires getting millennials to contemplate their own mortality. That’s John Latona’s job. He oversees marketing at Haven Life, a three-year-old digitally focused subsidiary of MassMutual, which was one of the first companies in the sector to sell low-cost, medically underwritten term life insurance online, often requiring no exam, for people […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. For media buyers today, ad tech platforms can be bucketed into two categories: the must-haves and nice-to-haves. For many, Google, Facebook and Amazon […]
Just a few years ago, Roku focused on getting devices into as many households as possible. But at a certain point, Roku realized it had to do more to innovate and stay relevant in the over-the-top (OTT) battleground for ad dollars. Since then Roku has become an advertising titan. In its Q2 earnings call last […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retired, But Not Resting Justice Department appeal or not, AT&T is full steam ahead with its advertising platform plans. AT&T’s advertising and analytics group, run by Brian Lesser, officially closed its acquisition of AppNexus on Wednesday. Brian O’Kelley, co-founder and CEO of AppNexus, will […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. When, at age 18, Anda Gansca left her home in Transylvania, Romania, to study at Stanford, she had two passions: data science and political philosophy. Data science won out, and she went on to launch Knotch, a company […]
Ad tech, where art thou? Inc. Magazine released its annual Inc. 5000 revenue survey on Wednesday, with few well-known ad tech companies hitting the ranks. The list, which tracks the three-year revenue growth of indie companies, had numerous social mar tech and mobile marketing platforms with a few newbie programmatic agencies and old-school digital ad […]
RevJet wants to be an operating system for the customer experience, and it’s using a $21 million Series A round to get there. Total funding for the four-year-old startup, which helps marketers manage, test and optimize their digital advertising across touchpoints, is now $30 million. The round, revealed Wednesday, was led by private equity firm […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. When the EU’s General Data Protection Regulation (GDPR) was passed and enacted, US ad […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. We keep hearing about consolidation, but if you look at the recent Lumascapes, it’s clear there are actually more ad tech companies than ever before. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pulse On The Finger Banks and merchants are increasingly using online tools to track physical browsing habits on their sites and apps. “The way you press, scroll and type on a phone screen or keyboard can be as unique as your fingerprints or facial […]
Bacardi sees a big branding opportunity in digital audio. The rum brand turned to SoundCloud to launch an experiential activation with electronic music trio Major Lazer as part of an ongoing campaign that centers on music and dance. Starting Tuesday, artists from the US, the Bahamas and Puerto Rico can upload Bacardi-inspired tracks to SoundCloud […]
Tapping into international markets, particularly the US, is lucrative but far from easy for a mid-size game developer from Indonesia, especially one trying to replicate a viral hit. Jakarta-based game studio Alegrium saw immediate success with a series of trivia apps that have collectively racked up tens of millions of downloads since the first title, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jane Ostler, global head of media, insights division, at Kantar Millward Brown. We live in a world that increasingly lacks nuance: Everything’s now an either/or. Politics has polarized, and so […]
Amazon has begun enabling guaranteed private marketplace buys between its DSP clients and publishers using its Transparent Ad Marketplace product. Test deals are just starting to flow from Amazon’s DSP to publishers, AdExchanger has learned. Direct deals work like a guaranteed private marketplace: Advertisers commit dollars and place ads with specific, brand-name publishers using Amazon’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech Is Consolidating Ad tech shows the hallmarks of a maturing market. Financing for ad tech companies this year is on pace for $1.5 billion, about half what it reached in 2015, The New York Times reports, citing data from CB Insights. Meanwhile, […]
SpotX has teamed up with Dentsu’s Cyber Communications Inc. to make its video ad-serving platform available to domestic broadcasters in Japan, the company said Monday. Since almost all publishers in Japan work with CCI-affiliated companies to buy ads, the move will give SpotX access to the Japanese market. CCI is a digital-focused subsidiary of Dentsu […]
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Jake Bradbury, director of data science and marketing analytics at Nordstrom. In the May installment of Brand Aware, Amy Loesch did an excellent job of describing the reasons for and potential challenges of using multi-touch attribution […]
Trying to convince brands to advertise in games used to feel like talking into the wind. But sentiment is starting to change in favor of games, said Alexandre Tan, VP of advertising and brand partnerships at French mobile game studio Gameloft, where he runs a division that functions like a media agency. Gameloft Advertising Solutions […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ed Crain, president at Kingstar Media. With AT&T facing a federal government appeal of its $85 billion takeover of Time Warner, the headwinds facing the forces of media consolidation in the US may have […]
