The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. While we hate to be the bearers of bad news as the holiday season nears, the supply-side tech provider OpenX closed out the year with […]
Advertisers and consumers both love a good binge watch during the holidays, and Discovery Inc. and SpotX have teamed up to better manage their inventory just before winter break. Discovery will run automated programmatic guaranteed campaigns through SpotX, the SSP said Tuesday. This development complements Discovery’s direct sales efforts and private marketplace offerings, said Bill […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Mor, director of engineering, Core Exchange, at Dailymotion. Bid shading was created as a way to bid effectively in first-price auctions. But not only is bid shading making programmatic bidding […]
The EMX exchange, operated by the agency holding company Engine, is offering buyers the ability to transact on its exchange with a flat, transparent buy-side fee. The sliding scale model will allow clients, agencies and DSPs to pay more or less depending on volume commitments. So a buyer may decide to spend more on the […]
In the past year, advertisers on The New York Times have bought ads with increasingly sophisticated targeting parameters, such as “adventurous” content, stories about to go viral or brand-safety keywords. To make that in-depth content targeting possible, the Times built its own ad tech – Alice, shorthand for ad library service – a year ago. […]
While B2B marketers commonly rely on white papers and infographics, SAP is starting to embrace branding to stand out amongst consumers. But it can be tough for an enterprise tech company to connect with people in their everyday lives. So, SAP launched a podcast called “Searching for Salai,” a story about Leonardo da Vinci’s fictional […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Justin Choi, founder and CEO at Nativo. Today’s publishers are under pressure from seemingly countless external forces. They face downward pressure on ad prices, consolidation of spend within the duopoly (and now, the triopoly), […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Marketers Rule Legacy brands rarely choose marketers for broader roles like GM or CEO, but that may be changing. Clorox hired Jackson Jeyanayagam, former CMO of the online retailer Boxed, as VP and general manager of the DTC part of its dietary supplement business, […]
OpenX has laid off 100 staffers, a process that started weeks ago and included a massive round on Tuesday. It will also sunset its ad server by the end of the year. The departing staff includes engineering, product and tech employees, and OpenX will shift those roles to Krakow, Poland, which has strong engineering talent […]
The IAB Tech Lab said Tuesday it has launched a compliance program for publishers and platforms that adhere to its podcast measurement guidelines. Podcast hosting service RawVoice/Blubrry and NPR are the first companies to be certified. The program is based on the IAB’s Podcast Measurement Technical Guidelines, which were released in December 2017 to provide […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. “Data management is a well-established discipline everywhere except marketing.” Today in the podcast studio, one of the inventors of the DMP discusses why companies struggle mightily to get their data strategy right. Ana Milicevic was VP of product at Demdex, a first-wave DMP that Adobe acquired […]
Working with Amazon is about going in with your eyes open, said Charlie Cole, global chief ecommerce officer at luggage juggernaut Samsonite and chief digital officer at Samsonite-owned Tumi. “Amazon has a proven track record of creating brands in a data-centric way,” Cole said. “I’m always a little surprised when people on the brand side […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Frank, research vice president and distinguished analyst at Gartner. Ever since the ad industry made “creative” a noun, agencies and creatives have defended its mystique against an onslaught of data-driven […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Good Side Of Gridlock Google and Amazon are enjoying tailwinds as advertising becomes more data-driven and online shopping increases. But they’re not the only companies that can harness social change. Out-of-home media companies have seized on longer average commuter times and the ability […]
Sovrn’s acquisition of VigLink last week will make 2019 Sovrn’s first year when subscription software services outearn its traditional advertising exchange. Sovrn began in 2014 as an SSP offering scale and analytics on its aggregated publishing data, growing to be one of the largest ad networks with tens of thousands of blogs and publisher clients. […]
Dish and Sling TV are joining Comscore’s cross-platform measurement solution in beta, their parent company, Dish Media, said Thursday. Dish Media is the first multichannel video programming distributor (MVPD) to join the Campaign Ratings pilot program, which launched in September. Campaign Ratings is designed to be a cross-platform metric that can be tracked across linear, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ravi Krishnaswamy, chief technology officer and head of engineering at InMobi. Mobile penetration is reaching saturation in many markets, while growth in new users is declining. As a result, it’s […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. 2018 may look similar to years past, with cross-channel acquisitions a seemingly regular occurrence. But for me, 2018 will stand out in the history of advanced TV […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We’ll Do It For You Sovrn will acquire VigLink, a company that helps independent publishers by auto-inserting referral links into article pages, Mediapost reports. It’s the first purchase for Sovrn since the company announced a $25 million funding round in October and signalled plans […]
Toyota needed to put out a wide-reaching message to raise awareness about its hybrid vehicles in Turkey, a market where the concept is new and not widely adopted. To do so, it turned to the broadest reach medium there is: out of home (OOH). But Toyota wanted to introduce some targeting to reach its intended […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Amihai Ulman, founder and chief operating officer at MASS Exchange. Unlike addressable media, linear TV publishers cannot sell single impressions or single units of attention. Due to its linear nature, TV publishers must sell mixed […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Two weeks ago, a multimillion dollar ad fraud scheme was publicly revealed and eight people were […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Low On Fuel GTB, WPP’s dedicated agency for automaker Ford, will be one of the operating companies to take a hit as part of the company layoffs announced Tuesday. The shop, which lost the creative business of its flagship client to BBDO and Wieden+Kennedy […]
Jay Seideman was a father, husband, athlete, musician and mentor. A guy who many said was hysterically funny, cooler than the other side of the pillow and could get others to rally behind his cause. Seideman, Oath’s SVP of advertiser demand platforms who drowned Dec. 7 while surfing at San Francisco’s Ocean Beach, left a […]
The more things change, the more they stay the same. The old adage applies to the new media landscape, where sweeping technology changes have scattered US audiences across new devices but has also greatly increased the amount of content consumed per year. The average American adult watches 5 hours and 24 minutes per day of […]
Federal Trade Commission Chair Joseph Simons is in favor of a national privacy regime – but beware the potential unintended consequences, he said. “Depending on how you do privacy legislation, you could have an adverse impact on competition, potentially by entrenching the major digital platforms,” Simons told lawmakers during a House Judiciary subcommittee hearing on antitrust […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. On Tuesday, WPP CEO Mark Read uncorked his plan to get the holding company back on his feet. While it wasn’t hugely surprising – Read […]
Facebook is setting up a kiosk in midtown Manhattan to dole out free hot cocoa and privacy advice. (Yes, privacy advice.) At a one-day public pop-up event Thursday in Bryant Park, Facebook reps will answer questions about how people can use their privacy settings and manage their advertising experience on the platform. The event, a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Corey Ferengul, board member at Hyde Park Angels. Welcome to 2019. Every ad tech company seems to be for sale and, unfortunately, most efforts will fail. While ad tech has gotten […]
