A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Bid Caching
By 
Nate Neal
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Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof?
If AI agents can plan and buy media, who needs a holding company? Good question. It came up during Omnicom’s Q3 earnings on Thursday.
Netflix Touts New Measurement Capabilities As It Struggles With “Modest” Engagement Growth
Netflix’s revenue grew 12% YOY to $12.9 billion in Q3, which it maintains is in line with its forecast. Its ads business, however, is lagging slightly compared with expectations, causing Netflix to tweak its forecast for the rest of the year.
Apple Publishes Its Plan To Wipe Out Web Tracking
Apple is coming for identity resolution. WebKit’s latest tracking crackdown targets the infrastructure behind post-cookie IDs – and switching to a first-party setup won’t necessarily spare vendors.
AI Slop Sites Are On The Rise. Is Ad Tech Ready For Its New MFA Challenge?
Advertising supply chain intelligence company DecryptAds uncovered more than 2,100 AI-generated recipe sites that are monetized with programmatic ads and feature fabricated author profiles.
How Australian Home Lender Lendi Measures The Invisible Work Of AI
Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are.
AI Startup Minerva Built An Agentic CDP, But Don’t Call It That
Minerva wants to turn fragmented customer data into something marketers can use, with AI agents doing the work behind the scenes.
