Gartner research Vice President Marty Kihn has gone to the agency world to take an unspecified role at Dentsu Aegis Network. Gartner confirmed the move, but neither Kihn nor Dentsu Aegis responded to requests for comment. “Marty Kihn did leave Gartner and accepted an opportunity with Dentsu Aegis,” a Gartner spokesperson said in an email […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. The rise of voice interfaces has the potential to be a highly disruptive trend in consumer technology. About a quarter of US broadband households own at least one smart home device, and 50% will accommodate smart speakers alone […]
Header bidding-like tech is starting to pick up steam on mobile, but it’s still mostly SDK-based, which brings added latency along with the revenue bump. On Thursday, mobile monetization platform PubNative released a hybrid server-side/client-side header bidding tool to help publishers bring in more dough without messing up the UX. Dubbed HyBid, the solution allows […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aman Naimat, senior vice president of technology at Demandbase. From scaling repetitive tasks to improving human-to-machine interactions, artificial intelligence (AI) has come a long way when it comes to freeing […]
Marc Mathieu, CMO of Samsung Electronics, America, knows his job is about more than just promoting devices. He’s marketing a lifestyle. From smartphones to smart watches, smart appliances, cameras and health apps, the purpose of Samsung’s marketing is to demonstrate how the brand’s products and features can integrate into people’s lives and help them do […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Greg Smith, an independent advertising technology consultant. Spring has sprung, and now we enter the dog days of summer. One new advertising “flower” that is poised to grow, even among the walled gardens, is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In-House Helpers Consultancies are cashing in on in-housing. Firms like PwC, Accenture and Deloitte are using the media transparency debate to position themselves as in-housing experts, picking up marginal revenue – and helping brands cut out agencies in the process, reports Digiday. Because consulting […]
Canned audiences are as stale as cigarette smoke in an old casino. That’s why MGM Resorts International is looking for alternatives to what Kelly Smith, MGM’s SVP and chief digital officer, calls “black-box syndicated segments.” In its quest for custom audience activation, MGM is kicking the tires on a new self-serve data marketplace offering from […]
Roku released its Audience Marketplace on Tuesday, designed to let publishers use its first-party data based on how consumers interact with the OTT device. The new marketplace allows publishers to match their audiences with Roku’s. The device’s first-party data also provides behavioral insights – such as what content Roku users search for or how much […]
Toddler-age publication Fatherly was designed for the future of digital media. Fatherly CEO Michael Rothman, a veteran of Thrillist, envisioned a branded content-focused publication, with maybe a sideline of commerce via product licensing (not the JackThreads variety). Programmatic was out as an option. “We are at a place where audience doesn’t grow at a pace […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. The growing number of brand advertisers setting up their own in-house agencies has grown exponentially in recent years. This phenomenon is […]
Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. Google is rebranding its products into three groups: Google Marketing Platform for enterprises, Google Ads for small and medium-sized businesses and Google Ad Manager for large publishers. The transition will begin in mid-July. This transition will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Otter Acquisition Most people are still busy digesting news of AT&T’s $1.6 billion acquisition of AppNexus – but the telco already has another little deal up its sleeve. AT&T is in the process of securing full ownership of Otter Media, the streaming media company […]
Travel publishers often miss the boat on attribution. Although their content is an integral part of the trip-planning process at the top of the funnel, there’s no easy way to credit its role in an eventual hotel booking. Fathom, a site that publishes curated destination guides and first-person travel accounts, knew it was leaving money […]
AT&T has big plans to operate a programmatic exchange for the advanced TV advertising industry. Its Monday acquisition of AppNexus gives AT&T the infrastructure and relationships with content owners and buyers to operate that exchange at scale. But it remains to be seen if AppNexus clients will be spooked by its loss of independence and […]
Extreme Reach co-founder Tim Conley is officially the company’s new CEO, the video ad platform said Tuesday. Conley previously served as Extreme Reach’s COO and stepped in to manage the executive team after then-CEO John Roland stepped down in October. Roland had held the position for more than a decade. Transitioning into his new role […]
The Trade Desk on Tuesday released a campaign planning tool called Planner. Powered by company’s first branded AI product, called Koa, which was also released Tuesday, Planner is designed to drive pre-campaign and in-flight optimization. The vendor hopes the two products will accelerate spend in emerging categories such as streaming audio and connected TV and […]
Consultants, in-housing and other negative talk about the agency business doesn’t bother IPG CEO Michael Roth. Rather, he sees it as a validation of his sector. “Clients are faced with disparate questions about how to navigate their dollars,” he said. “Our job is to help them do that.” IPG, which outperformed its peer set in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Evan Rutchik, general manager at Ogury US. When app publishers advertise their platform on other apps to increase their own visitors, they’re often just trading app audiences and not growing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The GDPR Pipe Cleaner Programmatic ad spend has rebounded a bit in Europe after contracting a month ago when GDPR came into effect. Clients cut programmatic by as much as 50% in the days following enforcement, since many publishers lacked consent technology and advertisers […]
AT&T acquired AppNexus. So what’s it going to do with it? Both the buy side and the supply side will remain intact. AT&T will build out each part of AppNexus’ business, Brian Lesser, CEO of AT&T advertising and analytics, told AdExchanger. AT&T data will become a “very meaningful” carrot for buyers using AppNexus’ DSP, he […]
The rumors were true. AT&T said Monday it will acquire AppNexus for its advertising and analytics unit, which is headed up by former GroupM chief (and ex-AppNexus board member) Brian Lesser. The acquisition is expected to close in Q3. Read the release. Terms were not disclosed, though The Wall Street Journal pegged the price tag […]
Ebiquity shook the industry when it dropped its report on media transparency two years ago. Advertisers and agencies alike still reel from its impact. As a consultancy Ebiquity isn’t as flashy as others, like MediaLink or Accenture – both of which plastered the Croisette with their branding. Still, some of Ebiquity’s activities after the K2 […]
Mammoth Media, a media and entertainment network aimed at teens and millennials, wants to do for apps what Viacom did for TV. “Viacom has Nickelodeon, MTV, Comedy Central – program options and content based on demographics,” said Peter Szabo, Mammoth’s CRO and head of partnerships. “We’re taking the same approach with different monetization, and instead […]
“AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Ray Kingman, CEO at Semcasting. Borrell Associates predicts the 2018 election cycle will be an $8.5 billion “advertising bonanza.” Given the temperature of the electorate this figure is likely to grow. Unfortunately, fallout from the Cambridge […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Go For What Works The New York Times has relentlessly cut ad tech vendors and point solutions. “You will see us continue to work with a smaller number of players in the middle,” EVP and COO Meredith Kopit Levien said to Digiday. That trend […]
While many advertisers are shying away from news content due to brand safety concerns, News UK is making the case that buying ads alongside emotionally charged content drives stronger results. The publisher of The Sun and The Times loaded its version of News Corp.’s News IQ platform with data about readers’ opinions, emotions and preferences. […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. This week on the podcast, we hear from Mark Zagorski, CEO of publicly traded Telaria. Telaria has been through many changes. Founded as video ad network Tremor Media, it later embraced programmatic. Last year it sold off the […]
It’s been two years since the Association of National Advertisers, working with consultancy Ebiquity and investigative firm K2, dropped a damning report on agency transparency. And everything’s better now, right? Quite the contrary, said Bill Duggan, the ANA’s group EVP, during a Cannes rooftop panel hosted by Mastercard. “Trust between clients and agencies is at […]
As Apple cuts down on lock screen clutter, app marketers should take notice. In the wake of Apple’s latest do-not-disturb feature updates, which give users more control over their notifications, developers need to be judicious about how pushy they get with push notifications. Once users disable push or banish notifications from the lock screen, they […]
