The TV ad buying ecosystem is getting even messier, according to GroupM’s second-annual “State of Video” report, released Thursday. Some of the report’s revelations are familiar: Linear TV ratings are still dropping and, as eMarketer predicted in September, Amazon is a “likely third force” in the struggle for ad spend between Facebook and Google. GroupM […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Connolly, co-founder and CEO at Sonobi. Advertisers that spend money during the Super Bowl pay an exorbitant amount of money for consumer attention, but there is no guarantee that this will lead to any […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DTC TV Simulmedia released an ad marketplace called D2Cx.com designed specifically for startup online consumer brands to buy linear TV spots. The broadcast partners include Fuse, Hallmark, Discovery/Scripps and A&E Networks. Many direct-to-consumer brands got off to quick starts by outspending incumbents on search […]
Criteo brought in $529 million in the past quarter, a 6% drop from the same period last year, the company disclosed in its Q3 earnings report Wednesday. The revenue drop is in line with Criteo’s previous forecast as it transitions from its traditional retargeting business to becoming a self-serve mobile platform. “We’ve been upfront about […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jordie van Rijn, an independent email and eCRM marketing consultant. We’ve all heard the story about data silos, which are unconnected monsters filled with unused zombie data. This scary tale […]
Google and Amazon still dominate the demand-side platform category, but next-tier players have opportunities to win market share and for the first time there are signs that Google’s iron grip may be softening, according to the half-yearly Advertiser Perceptions DSP Wave released Wednesday. The report is based on surveys of almost 500 brand and agency […]
What’s it like to integrate a $2.8 billion acquisition? After closing its purchase of Time Inc. almost nine months ago, Meredith National Media President Jon Werther is in good spirits about how the deal has deepened and broadened its coverage for female audiences. “When it comes to women and understanding their intent – what they’re […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lockd Out The developer of Unlockd, an app that serves ads to smartphone homescreens and offers rewards in exchange for personal data, has declared bankruptcy and is shuttering operations. The startup had prepared for a 2018 IPO, but investor interest dried up after Google […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. On the podcast this week, Unruly Media CEO Norm Johnston talks about the evolution of video ads – how they’re bought, how they’re sold and who gets to sell them. Unruly’s value proposition is to provide high-quality audiences […]
Even the mighty miss on revenue – but Facebook is still raking it in per user and Stories monetization across platforms is just getting started. Facebook reported $13.73 billion in revenue for the third quarter on Tuesday, $40 million less than what analysts expected. It’s Facebook’s second earnings miss in a row. But Facebook now […]
With every successful direct-to-consumer (DTC) brand launch, a tiny bite is taken out of a legacy brand’s market share. Once those bites start adding up, DTC brands can become a major threat to business, said Clorox CMO Eric Reynolds at the ANA Masters of Marketing last week. “[DTC brands] are very nimble and capable competitors,” […]
Consumers already overwhelmed by the number of streaming services are about to get walloped by a wave of newcomers. And expect that wave to bring an ocean of ads designed to drive tune-in. This year, broadcast giants Fox and Sinclair are expected to launch their streaming services, the latter of which is named Stirr. In […]
LiveRamp began trading as $RAMP on the New York Stock Exchange on Monday and hosted investors and analysts when the company reintroduced itself to the market following the sale of Acxiom Marketing Solutions to IPG for $2.3 billion in July. LiveRamp is embracing its position as a subscription-based middleware technology, a category that comes with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Nevins, chief marketing officer at Smart. The past month has been topsy-turvy in digital universal ad ID circles. First we heard that AppNexus would drop out of the Advertiser […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swipe Right On Programmatic Dating app Tinder is using Google’s ad server to sell ads programmatically, Digiday reports. Advertisers will be able to buy inventory through programmatic guaranteed deals or private marketplaces by the end of the year. But Tinder won’t be using Google […]
Starting Oct. 30, Google will make parallel tracking the default way to run third-party tracking for Google search and shopping ads. It’ll become mandatory for display and video ads by March 2019. For now, only Chrome traffic will use parallel tracking, with other operating systems and browsers to be added throughout the rest of the […]
Amazon is testing a program that lets advertisers use search queries to retarget across the web, according to agency executives briefed about the pilot program. This capability is only available through Amazon’s DSP and it is the first time that Amazon search data is being used off of Amazon’s owned and operated platform. While Amazon […]
This article is based on interviews conducted with early DoubleClick employees and a co-founder. It was written by an external contributor who prefers not to be identified. Suddenly, last summer, Google announced it was erasing the DoubleClick name from its product portfolio. So ends 23 years of ad tech myth and legend that coincides with […]
Food and lifestyle site Tastemade is making advertisers hungry for more than picturesque cuisine. With more easily digestible food content crowding social media feeds, Tastemade is staying a step ahead of its competitors by launching its own digital TV channel, Tastemade TV. “Our programming strategy has been to reach [social media] consumers where they are,” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying Attention Some financial analysts are skeptical that Netflix will be able to maintain growth when it faces stronger competition in the streaming category. “The more Netflix grows, the more its costs grow and the more money it burns. I’m not sure how it’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. Recent polling indicates overwhelming public support for GDPR-style privacy regulation in the United States. Congress has discussed privacy frequently since Facebook’s Cambridge Analytica scandal. And there’s […]
After years of banging the drum about gaining more control, transparency and efficiencies from service providers, marketers are doing it themselves. Cost and speed to market are necessities for marketers struggling to drive growth, but too many third-party relationships often slow things down. “Our current situation is unproductive, unsustainable, undesirable and untenable,” ANA CEO Bob […]
Snap may have invented the Stories format, but Instagram Stories are attracting most of the ad spend. The two main reasons why sits at the heart of an existential dilemma for Snap: its audience and its scale. Snap’s youthful users are one of the platform’s primary selling points at the same time they’re a potential […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alysia Borsa, chief marketing and data officer at Meredith Corp. During the recent Advertising Week and Programmatic I/O, everyone was talking about data and insights. But often overlooked in this discussion is a key source […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vista Strikes Again Private equity firm Vista Equity Partners has put Mediaocean on the block at more than $1.5 billion, The Wall Street Journal reports. Vista took over Mediaocean in August 2015 at a $720 million valuation, so closing above $1.5 billion would be […]
Snapchat saw promising gains for its advertising platform in earnings reported Thursday. The company reported a record-high $298 million in revenue, with 43% year-over-year growth, and quarterly jumps in average revenue per user (ARPU) from $2.21 to $2.62 in North America and $0.66 to $0.85 in Europe. But Snapchat is still bleeding daily active users […]
Amazon’s advertising business might have a way to go before it reaches Martin Sorrell’s $100 billion prediction. Still, its recent growth has been staggering. Amazon’s “other” revenue category, which “primarily includes sales of advertising services,” netted $2.5 billion in Q3, a 123% YoY increase. Read the release. Despite this growth, Amazon was vague about its […]
Although Alphabet’s revenue grew 21% to $33.7 billion in Q3, that fell short of its target, sending its stock sliding 4.5% in after-hours trading Thursday. “We feel good about the underlying strength in the ads business,” said Google CFO Ruth Porat, noting that Google is investing in machine learning to further improve its ads business […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Amazon is primed to become the next big advertising behemoth, with its ad revenue shooting up and industry honchos like Martin Sorrell predicting it […]
