“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Manoochehri, chief technology officer at Switchboard Software. Why do data projects continue to fail at an alarming rate? Gartner estimates that through 2017, 60% of data projects never get past preliminary stages. There are common reasons […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Google Coughs Google AdX’s publisher reporting has been having issues since the end of August. Three weeks later, those issues still have not been completely fixed. While system outages happen to everyone in tech, the length of this outage spurred grousing among publishers […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terence Kawaja, founder and CEO at LUMA Partners. There was great uncertainty in the two years leading up to the EU’s General Data Protection Regulation (GDPR). During this time, only […]
Ecommerce startup Material sells kitchen tools – including a chef’s knife, a wood spoon and one-handed kitchen tongs – meant to appeal to home chefs and people who like well-made, thoughtfully designed products. But the direct-to-consumer brand’s challenge has been connecting with consumers using customer insights, not just site analytics and sales data. “We take […]
Loyalty has never been a problem for Harry & David, an 84-year-old company that sells and delivers premium foods and gift baskets. When December rolls around, most of its customers don’t need to be reminded that it’s time to order their holiday-themed gourmet treats. The challenge is getting people to engage with the 1-800-Flowers-owned brand […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, president and chief operating officer at GumGum. The question of who exactly bears the responsibility for ensuring brand safety has typically been a gray area, with no one […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Third Time’s A Charm For eight years the IAB Tech Lab’s OpenRTB Working Group has made incremental changes to the OpenRTB spec. But OpenRTB 3.0, slated to release for public comment next week, will be an entirely new protocol, according to Jim Butler, Oath’s […]
Media agencies once used their buying power to compete with each other. But as clients transform their marketing processes for a digital world, clout doesn’t have the cache it once did, according to Forrester’s first Global Media Agency Wave Q3 2018, which was released Monday. “In a programmatic environment, buying clout becomes less important,” said […]
Wunderman global CEO Mel Edwards has big shoes to fill. Last Thursday, the CRM and digital agency said it would replace CEO Mark Read, recently named CEO of WPP, with Edwards, who previously led the agency in EMEA. Read is credited with turning Wunderman around from a legacy direct marketing company into a digital powerhouse. […]
Brands that run advanced analytics in-house know they aren’t just owning campaign measurement – they’ll have to mine data from scores, if not hundreds, of vendors, publishers and partners. Trivago’s marketing team was bogged down managing the sheer number of API plugins and rationalizing data from disparate sources. Across the advertising and analytics group, 40 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pete Kim, CEO at MightyHive. We have all been saying for years that the ad tech ecosystem is a mess that needs to be cleaned up. But few have offered […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Connolly, co-founder and CEO at Sonobi. So, a group of guys is sitting down to watch the hockey playoffs on TV, and a Maybelline commercial pops up. Even if the cosmetics advertisement is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Right Place, Wrong Time Location-based technology fueled optimism about mobile ad revenue, but regulations like GDPR and mobile policy changes from Apple and Google have put a damper on those expectations. Now some location companies are ditching their media-buying business to focus on more […]
Dmexco is shrinking, becoming less international and is evolving into a vendor showcase. Multiple industry vets told AdExchanger that the sprawling event, considered a must-attend conference along with CES and the Cannes Lions, felt like “sellers talking to sellers.” Many also noted a lack of agency presence. “There seems to be less in the way of […]
If Adobe is actually in talks to buy Marketo from the PE firm Vista Equity Partners, as Reuters reported Wednesday, then it would suddenly become a major player in the B2B marketing space. To be clear, there’s no deal in place. The report, citing anonymous sources, said Adobe would pay “significantly more” than the $1.8 […]
What’s a good, succinct way to describe the current US system of data security and privacy regulation? “It’s a mess,” said Daniel Solove, a professor of law at George Washington University. That’s why the Federal Trade Commission (FTC) is hosting a series of hearings from mid-September through November to help it rethink its approach to […]
A year and a half ago, Gary Vaynerchuk bought PureWow, bringing together an agency and publisher under one parent company called VaynerX. “We thought we were fast before the acquisition, but we are faster than ever before,” said Ryan Harwood, CEO of Gallery Media Group, which houses both PureWow and ONE37pm, a just-launched men’s lifestyle […]
Panoply, the podcast network and technology company born from The Slate Group, is cutting ties with its editorial and direct sales business to focus on building podcast technology. The group has a podcast ad server called Megaphone, used by over 1,500 publishers, that dynamically inserts ads into shows. Last year, Panoply launched Megaphone Targeted Marketplace […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Stuff IHeartMedia has acquired podcast network Stuff Media, home to popular shows like “HowStuffWorks” and “Atlanta Monster,” for a reported $55 million. It’s one of the largest deals in podcast history. With one of the biggest audiences in podcasting, Stuff Media puts iHeartMedia, […]
Snap is reorienting its ad strategy in rocky waters. On Monday, Snap’s chief strategy officer, Imran Khan, said he was leaving the company he helped take public four years earlier. Khan’s departure came shortly after the company reported in its Q2 earnings that its daily active viewers had dipped by 3 million, even as revenue […]
Far from Silicon Valley, in a lecture hall at George Washington University Law School on an overcast day in Washington, DC, the clouds are gathering for big tech. On Thursday, the Federal Trade Commission held the first in a series of public hearings running from now through November focused on a wide range of consumer […]
Oath COO Guru Gowrappan will take the reins of Verizon’s media and advertising subsidiary following the departure of Tim Armstrong, the former AOL CEO who has overseen the telco’s consolidation of AOL and Yahoo into a single platform, at the end of the year. Verizon hired Gowrappan earlier this year from Alibaba, where he had […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Exeunt Snap Chief Strategy Officer Imran Khan and Oath CEO Tim Armstrong. Neither of these departures are big surprises. Khan was spearheading the business […]
MDC CEO and Chairman Scott Kauffman will step down from the holding company. Kauffman will remain CEO and retain his board seat until the company finds a replacement, according to The Wall Street Journal, which first reported the news Wednesday. But MDC has been in decline for a while. It lost half its stock value […]
Development of the Advertising ID Consortium, a shared cookie-based ID service for programmatic companies, has stalled as two of the key backers, AppNexus and LiveRamp, undertake protracted M&A processes. The consortium is still moving forward, according to sources with knowledge of the nonprofit group’s product development, but the already complicated politics of ‘co-opetition’ are exacerbated […]
“AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Ray Kingman, CEO at Semcasting. As the candidates, PACs and parties lean into the remaining 50-odd days before the midterm elections, media budgets are coming into focus for both television and digital. But a mixed ad […]
Sports-focused streaming service FuboTV stepped up its advertising game this summer. In August, the video startup inked a deal with Turner to add even more sports and news coverage to its docket. Turner Sports’ live coverage of the MLB, NBA and NCAA March Madness, along with the company’s non-sport channels such as Cartoon Network and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If You Can’t Beat ‘Em Shares of the 56-year-old retailer Kohl’s have almost doubled in the past year as it bridges a new generation of shoppers with help from ecommerce natives. Kohl’s was seen as accepting a Trojan horse when it announced a deal […]
Martin Sorrell took a page out of his own playbook when he launched his new holding company, S4 Capital, in April. S4 released a 191-page prospectus Tuesday detailing its financials, share structure and go-to-market strategy. If all goes as planned, the company will begin trading on the London Stock Exchange on Sept. 28. But Sorrell’s […]
