“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. On the heels of “Cachegate,” stones are being thrown at one ad tech company for what appears to be inappropriate behavior. I will […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa. After decades of planning and measuring TV with only minor iterations of the same fundamental techniques and technologies, marketers now find themselves confronted […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DC You Soon Senator Mark Warner (D-Va.) spoke to Adweek about his views on online data collection and data-driven advertising. He sees European-style regulation as unworkable in the US market. “There are parts of GDPR that I don’t think would be right for our […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. In the early days of sell-side platforms, publishers who were not 100% reliant on Google for yield optimization almost certainly worked with one of two competitors: Rubicon Project or PubMatic. They were like the Nadal and Federer of […]
The in-app header bidding space is gathering momentum – but not fast enough for AppLovin. The mobile ad network has acquired MAX, a startup that came out of beta just over four months ago with a solution that helps app publishers get a fair shake on the open exchange, the company announced Wednesday. “There are […]
Amazon is simplifying its ad products by bringing everything under one umbrella called Amazon Advertising. The move won’t change how the products function or how advertising division personnel are organized. But the madhouse of acronyms – Amazon Advertising Platform (AAP), Amazon Media Group (AMG) and Amazon Marketing Services (AMS) – is no longer being used, […]
When CKE Restaurant Group, the owner of Carl’s Jr. and Hardee’s, launched a Kellogg’s Froot Loops-inspired mini doughnut last Thursday, it needed to make sure customers walked through its doors to buy. So CKE went all-in on digital with a campaign that spanned YouTube, Instagram, Snapchat, Spotify and Twitter and included a custom partnership with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Kohl, president and CEO at TrustX. News flash: The shiny new object is no longer shiny – or new. Programmatic advertising – the industry’s perpetually new thing – is […]
When the founder of Diapers.com launched a media startup led by parenting brands Scary Mommy and The Dad, he brought his customer-focused metrics with him: customer acquisition cost (CAC) and lifetime value (LTV). When translated to media, Some Spider Studios CEO Vinit Bharara analyzes what content draws readers most efficiently (the media version of CAC) […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Commerce Amazon’s ad business is catching the attention of market analysts, The New York Times reports. The company is on pace to capture upward of $9 billion in ad revenue by year end, with help from brands like Geico, Verizon and ABC that […]
WPP may have a new CEO, but it still has the same old problems. During its Q2 earnings report Tuesday, the holding company posted its first quarter of growth in a year, with like-for-like revenues up 1.6% for the first half of 2018 and 2.4% for Q2 to $9.6 billion. But the company’s strongest region, […]
Advertisers can drive themselves mad running prospecting and direct-response videos on YouTube. Testing and targeting video creative on YouTube isn’t easy. But performance marketers like Zipcar still need to figure out which ads work for which audiences. “Everything we do is tied to a cost per acquisition,” said Celine Francois, senior manager of member acquisition […]
When GDPR took effect in May, Google told publishers and ad tech vendors it expected to implement the IAB Europe Transparency and Consent Framework (TCF) by August. But Google’s consent management solution, Funding Choices, is still not an IAB-registered consent management platform (CMP) and isn’t interoperable with many IAB members. And no new timeline has […]
Dun & Bradstreet has come a long since it developed one of the first credit reporting systems in the mid-19th century; And has even come a long way in the past half-decade, when it shifted to data-driven online media. And somebody’s buying what D&B’s selling. The company was acquired earlier this month for $5.38 billion […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, an independent analyst. Marketers of the world, unite your identity graphs! You have nothing to lose but your fear. As the triopoly marches on, the rest of us […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Read Up It’s official. After a five-month quest to fill Martin Sorrell’s shoes, WPP Group has named Mark Read as permanent CEO. “He has an intimate understanding of the business, he enjoys very strong internal support, and he has earned the respect and endorsement […]
While Google said in May 2017 it was using purchase data from unnamed payment processors to link online ads to transactions, Bloomberg discovered Thursday that one partner is Mastercard. To recap, Google is using purchase data for a product called Store Sales Measurement product, which tracks the connection between online ads and in-store purchases. “The […]
WPP is set to knight its new CEO. Multiple publications Tuesday reported that as early as next week, the holding company is set to name Wunderman and WPP Digital CEO Mark Read the firm’s second-ever chief executive, following the departure of founder and longtime leader Martin Sorrell in April. (Update: WPP confirmed Read’s ascension on […]
When DoorDash partnered with The Cheesecake Factory in December to give away 10,000 free slices of cheesecake, the food delivery app set up a cross-functional war room to deal with the logistical complexity. Free food is always a strong customer acquisition tool, but if marketing pushes an offer and product isn’t in the loop, users […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijoy Gopalakrishnan, senior vice president and principal at the IRI Media Center of Excellence. While advertisers should always measure the sales lift of the products they advertise, sometimes they may […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. David And Google-iath US Sen. Orrin Hatch (R-Utah) sent a letter to the chairman of the Federal Trade Commission Thursday calling for an investigation into whether Google’s dominance in search and digital advertising is suppressing competition in the market, The Hill reports. Hatch’s concerns […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Is your suitcase packed for your Labor Day getaway? Don’t forget your 50 SPF zinc oxide sunscreen. And did you download enough apps to […]
App demo and analytics platform AppOnboard is angling to help users avoid downloader’s remorse. On Thursday, the company released a product called app store demos that lets people try an app directly within the Google Play store without having to install it first. Apple doesn’t enable equivalent functionality within the App Store, at least for […]
TV and video planning and measurement is a fragmented mess. Buying and selling video inventory across platforms can create a headache for everyone involved, not to mention a mountain of paperwork. That’s where VideoAmp, a Santa Monica, Calif.-based video startup, comes in. VideoAmp is a software and data platform with a planning and measurement tool […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Of MuleSoft And Metallica “Nearly universal euphoria.” Those are the words Salesforce co-CEO Keith Block used on the company’s Q2 earnings call Wednesday to describe how Salesforce’s customers feel about its $6.5 billion acquisition of MuleSoft. “We listen to our customers,” Block told investors. […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. Sometimes an old institution gains new relevance. Take the Media Rating Council (MRC). The nonprofit was born out of the quiz show scandals of the late 1950s, when regulators, after recovering from the initial shock of learning TV […]
YouTube, watch your back? Facebook said Wednesday that Watch, its video-on-demand service for episodic content, is now available globally. Creators in certain countries – Ireland, the UK, Australia and New Zealand, to start – will also be able to monetize their content with ad breaks, including pre-roll, mid-roll and static image ads. An additional 21 countries will […]
Generating loyalty in the casual dining space is about more than just serving up tasty food. Competition is fierce, and without a rewarding experience both online and offline, customers will just tuck in elsewhere, said Steve Flanagan, CMO at TGI Friday’s in the UK, where the brand operates 84 restaurants with three new locations in […]
Publishers who use a consent management platform (CMP) saw CPMs rise 9% and fill rates go up 5% post-GDPR, according to analysis of publishers using Mediavine, which manages ads for thousands of sites. Meanwhile, publishers who didn’t use a CMP for their European Union traffic saw CPMs dive precipitously. With no targeted ads, CPMs fell […]
