“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, co-founder and chief product officer at Essence. One can’t fail to notice the headlines about big brands taking their money back to traditional channels, grumbling that the programmatic […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bryan Noguchi, media director at Caffelli. So, can I ask an open question about the six-second TV spot? I know both networks and advertisers have been playing with them over the past year, and I […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Once More Into The… Facebook suspended the accounts and admin rights of SCL Group and its subsidiary Cambridge Analytica, the data vendor for the 2016 political runs of Ted Cruz and, later, Donald Trump. The offense: breaking company policy by collecting and storing data […]
Elgin Thompson, managing director of Digital Capital Advisors, will speak at AdExchanger’s upcoming Programmatic IO conference on April 10-11 at the Marriott Marquis in San Francisco. The passion of Wall Street’s 2013-era love affair with ad tech may have cooled, but investment banker Elgin Thompson expects the industry will produce some noteworthy exits yet. “I […]
The trial that will resolve the US Justice Department’s challenge to AT&T’s $85 billion proposed acquisition of Time Warner will begin on Wednesday. The case, the first major US media merger to go to trial in decades, will indicate how the government may oversee telco and media consolidation going forward. If successful, the DOJ’s challenge […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. A few years ago, publishers had a pretty simple monetization stack: an ad server, typically DoubleClick for Publishers, Google’s AdX enabled as their primary remnant fill platform and maybe a tag-based […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Numbers Reuters obtained audience numbers for Amazon’s Prime Video subscription service. According to the internals, by early 2017 Amazon Video had drawn more than 5 million people into the Prime loyalty program, and about 26 million people overall were watching content on the […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. 4C Insights might be the largest of the small handful of companies certified to buy media across all the social platforms. All the big agency groups, along with many independents, use its technology. Total ad spend through its platform exceeds $1 billion across Facebook, Instagram, […]
Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot detection, to include over-the-top (OTT) inventory. All inventory passing through Beachfront’s marketplace is now vetted and verified by White Ops, according to Frank Sinton, Beachfront’s founder and chief product officer. But is OTT fraud a […]
Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad network, AdMob, and replace it with a unified auction. “Think of it as [Google’s] Exchange Bidding, but for networks,” said Sissie […]
Pay-TV providers are increasingly investing in paid media to promote new and original programming on their streaming video services. To offset the pricy programming costs, these SVODs must attract a steady stream of new subscribers. Entertainment advertisers have always relied on tune-in tactics to promote new shows. But streaming video services now are also leveraging […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Imagine it’s 2016, and a marketer is programmatically targeting EU consumers with behavioral data and buying those impressions on a second-price auction. When […]
Much has changed since Outbrain was founded in 2006. Clickbait is no longer in favor but supply chain hygiene is, your in-laws are sharing fake news and whenever Facebook stirs, many of the little pubs worry about getting crushed. But Outbrain seems to still be going strong. Co-CEO and co-founder Yaron Galai declined to share […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take That Rubicon Project reported Q4 and full-year 2017 earnings Wednesday. As expected, eliminating buy-side fees took a serious bite out of its revenue. For the quarter, revenues were $31.4 million, down from $72.7 million in Q4 2016, and full-year revenues fell to $155 […]
Erica Schmidt, Cadreon’s former EVP and managing director in North America, has been promoted to global CEO of the programmatic unit, the company said Wednesday. Schmidt takes over the role from Arun Kumar, chief marketing and data technology officer of IPG Mediabrands, who oversees the group’s central media, data and technology practice as well as […]
Reddit is banking on native mobile ads to generate advertiser karma. Starting March 19, advertisers will be able to buy native promoted posts in Reddit’s official iOS app, with Android inventory to follow within the next few weeks, the company said Wednesday. The only visual difference between in-feed native posts and organic posts created by […]
Condé Nast has appointed the company’s first chief data officer as it doubles down on data and tech across its business groups. Karthic Bala, most recently Condé’s head of data strategy, is also responsible for creating new data-driven revenue streams and expanding ad-supported products. Its acquisition of data solutions company Lighthouse Datalab in late January […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. The General Data Protection Regulation (GDPR) is going into force in late May and could either devastate the programmatic ecosystem in Europe, along with the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Susan Panico, senior vice president of strategic solutions at Pandora. Unilever CMO Keith Weed made headlines at the IAB Annual Leadership Meeting when he threatened to pull advertising investment from online platforms that create […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Eat Your RFPs Media RFPs are falling out of fashion as more direct channels develop between buyers and sellers. The traditional RFP process is rushed and, with a focus on audience and ad specs, doesn’t account for the nuances in publisher strategies. As media […]
Ad tech companies floundering in the public markets have increasingly turned to private equity firms to reinvent their businesses away from the glare of Wall Street’s harsh spotlight. Some PE firms buy ad tech to wring out costs before putting them back on the market or selling to another PE house. Others, like Sizmek, which […]
For mar tech companies, General Data Protection Regulation (GDPR) preparation starts by acknowledging that they handle personal data. Many will insist it’s all de-identified and anonymized, said Omer Tene, VP and chief knowledge officer at the International Association of Privacy Professionals. “But drill a bit deeper and you’ll find that while they might not have […]
Here’s the central mystery of our time: What will Amazon let brands do on Alexa? That’s something dressing and ingredients manufacturer Hidden Valley is testing right now, via an integrated marketing product from Allrecipes designed to link its native inventory to grocery orders on AmazonFresh. Clorox-owned Hidden Valley and other grocery brands work with Allrecipes […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bradley Timmers, director of product management at Integral Ad Science. The last four years have seen digital advertising adopt viewability as a primary measure of media quality, with numerous agencies, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Still Spoofing British publisher News UK “did a test where we turned off all our programmatic supply and tried to buy our own inventory when it wasn’t available, and we found that we could,” said Ben Walmsley, commercial director at The Bridge, the company’s […]
When the International Business Times and its parent Newsweek Media Group were accused in February of buying bots to help win a major ad buy from the Consumer Financial Protection Board, they had a helping hand from PopAds. PopAds, which specializes in pop-unders and didn’t respond to requests for comment, also resells traffic, performs unauthorized […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Archie Sharma, senior director of corporate strategy at OpenX. To date, the subscription business model has been viewed by some as the gold standard in the over-the-top (OTT) and connected TV (CTV) space, but […]
SourceMedia, the Observer Capital–owned publisher of financial trades like American Banker and The Bond Buyer, along with other B2B sites, is taking a page from the B2C playbook. While B2B pubs have been slower to embrace programmatic, SourceMedia plans to buck that trend by being a better steward of its first-party data. A new integration […]
Dish Network hopes to perform attribution and cross-device targeting using non-cookie-based browser data, said Brad Stamulis, Dish’s director of digital marketing. The satellite TV provider is using a solution called fTrack, from online ad platform Flashtalking, which recognizes consumers based on about 50 data points – including browser type, user location, screen size and orientation, […]
