As eyeballs shift away from linear TV, networks are experimenting with new ad formats, targeting and measurement tactics to keep both buyers and viewers interested. TV ad revenue fell 2.7% to $70.1 billion in the US in 2017, according to PricewaterhouseCoopers’ “US TV Advertising Outlook,” released Tuesday. During the same period, online TV advertising, which […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Yaser Bishr, executive vice president of digital at Al Jazeera Media Network. Facebook’s days as a major disseminator of hard news are coming to a close. And while that puts the traffic of many […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Justifying $22B The Wall Street Journal does a post-mortem on strife at Facebook that led to the resignation of WhatsApp’s founders. Facebook paid $22 billion to acquire WhatsApp in 2014, and as the years ticked by, Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg […]
Ken Auletta’s new book, “Frenemies: The Epic Disruption of the Ad Business (and Everything Else),” examines an ad industry in the midst of profound change. He followed pillars of the ad industry, including former WPP CEO Martin Sorrell, former GroupM Chairman Irwin Gottlieb, Facebook’s Carolyn Everson, CBS’ Les Moonves and MediaLink’s Michael Kassan. The group […]
In late April, Google said it would limit the portability of the DoubleClick ID outside of its ad server DoubleClick Campaign Manager (DCM), effectively killing independent attribution (at least to the extent that it was possible). Marketers who want access to the DoubleClick ID, which ties together data across Google’s properties, will have to use it […]
Even if Google registers its entire product stack with the IAB Europe Transparency and Consent Framework (TCF), there will still be important differences between Google’s GDPR solution and the programmatic ecosystem. Google has a huge advantage because of its end-to-end status in the online supply chain, said Blake Brannon, VP of product at the privacy […]
Video delivered over the internet to a smart television or connected TV could have a brand safety problem. We’re talking specifically about user-generated digital video streaming to a big screen and the niche OTT channels and streaming services that seem be springing up on a near-weekly basis. That type of video shouldn’t be confused with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frances Giordano, associate director at The Media Kitchen. The newest catalyst framing the discussion between digital media sellers and buyers is the increasing prevalence of first-price auctions. About 43% of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Nice As he throws his energy into a new marketing investment vehicle, Martin Sorrell has no plans to undermine WPP Group, where he remains the eighth largest investor, Reuters reports. Reuters spoke with another big WPP stakeholder, Jupiter Asset Management fund manager Alastair […]
Social plugins, your cookie-dropping days are numbered – on Safari, at least. At its Worldwide Developers Conference on Monday, Apple announced that the third-party widgets that litter the internet will no longer be able to place cookies on visitors using Safari. “We’ve all seen these like buttons and share buttons and these comment fields,” said Craig […]
Apple is reportedly headed once more into the fray with the launch of a contextual ad network that could include inventory from Pinterest, Snap and a collective of other apps in the App Store. The move, first reported by The Wall Street Journal, may seem strange in light of macro events like Facebook’s data scandal […]
Private equity firm Vista Equity Partners has acquired a majority stake in ad verification vendor Integral Ad Science. Terms were not disclosed. IAS detects ad fraud by scanning billions of insertions from both buy and sell sides, searching for anomalies. It also assesses whether individual impressions are fraudulent or not. Industry insiders had wondered about […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy La Fond, executive media director at R/GA Chicago. Facebook and concerns about privacy have been in the headlines since March, but that news may have hidden a bigger problem […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris LaHaise, director of TV solutions at dataxu. Connected TV audiences are growing. And despite reports implying that the demand for connected TV inventory is far greater than the current programmatic supply, that’s not […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Bite Apple has discussed a potential in-app ad network to target audiences based on keywords – similar to its current App Store search business – and drive app downloads. Snap, Pinterest and others have been approached about the idea over the past year, […]
As many brands move to six-second spots to promote their brands, Grey Goose has gone in the other direction with “Off Script,” a nine-episode series featuring 10-minute segments of Jamie Foxx interviewing celebrities. Participants include Melissa McCarthy, Gabrielle Union, Vince Vaughn and Sarah Silverman. “We wanted to change the model from interrupting with branded content […]
Although Facebook’s stock has mostly recovered from its Cambridge Analytica lows, stockholders are unamused by the rocky ride. “Scandal is not good for the company’s bottom line,” said one investor Thursday during Facebook’s 2018 annual shareholder meeting. CEO Mark Zuckerberg has become quite good at acknowledging the scandals over the past year or so. “The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Byrnes, associate director of data strategy and insights at Varick. Facebook recently decided to shutter its partner categories feature, which many advertisers relied on for targeting via third-party data […]
When the sports news startup Minute Media was founded seven years ago, Bleacher Report, Huffington Post and other publishers already had demonstrated user-generated content and social traffic growth strategies before ditching the model for more traditional newsrooms. Minute Media wants to prove a new media company can stick with its contributors and generate returns by […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fountain Of Youth The online media habits of US teenagers have changed dramatically since Pew Research last conducted a major survey of 13-17-year-olds. From 2014 to 2015, Facebook was used by 71% of US teens, then the only social platform with a clear majority, […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast, Katrin Ribant joins us in the studio for a discussion of the ever-more-complicated data landscape. Ribant spent many years at Havas and helped build its Artemis data platform before co-founding Datorama in 2012. “I was always very interested in the data […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Following Google’s announcement to no longer share user IDs externally, some industry voices have raised concerns […]
Concert, the ad marketplace run by Vox Media and NBCUniversal, added three more large publishers to its network Thursday, increasing Concert’s reach from 80% to 90% of all internet users. PopSugar, Rolling Stone and New York Media were selected to create a strong offering around entertainment and female-focused content, according to Ryan Pauley, head of […]
The European Union’s GDPR regulations have been in force for less than a week, but ad tech exchange players are already feeling whiplash. The crux of the problem is advertising technology vendors must have user consent for data-driven advertising – yet there are only two scaled ways to get it. Either use Google’s GDPR pipeline […]
Deloitte Digital is a fast-growing consultant-owned agency making waves in the industry. Deloitte’s agency subsidiary has more than 10,000 global employees from acquisitions such as creative shop Heat, creative agency Acne, Polish agency Digital One, design agency Flow and consultancy Daemon Quest, and grew 31% year-over-year in 2017. With $4 billion in 2017 revenue, Ad […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brett Wilson, vice president at Adobe Advertising Cloud. From Achilles to Hercules to Wonder Woman, many classic mythical figures and comic book superheroes are the offspring of a deity and a mortal. These characters are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Follow The Trends Mary Meeker delivered her famous “Internet Trends” deck (this one clocking at 294 slides) at Recode’s Code conference Wednesday. Smartphone adoption and internet user growth are slowing, but time spent online continues to rise. US adults spend on average 5.9 hours […]
As many expected, former WPP Group CEO Martin Sorrell isn’t quitting without a fight after being boxed out of his company in April. Sky News reported late Tuesday that the longtime CEO and industry legend had acquired Derriston Capital, a so-called “cash shell” listed on the London Stock Exchange, with plans to turn it into […]
Location marketing platform Verve is angling for a piece of the growing programmatic mobile video pie with the acquisition of in-app video ad vendor Receptiv (formerly MediaBrix). The deal, announced Wednesday, opens up a rich new seam of inventory for Verve, said CEO Tom Kenney, who declined to share terms other than to say the […]
