WPP is embracing the forces of change – both internally and externally. Internally, CEO Sir Martin Sorrell knows WPP’s clients want simplification, which will lead to more consolidation. “We’ve seen it amongst clients and media,” he told AdExchanger. “We’re quite likely to see a similar set of circumstances in the agency business.” And externally, he’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Makeup Breakup Amazon is the largest online cosmetics seller, but many top brands see the platform – “a scroll of endless products on white background” – as incompatible with luxury appeal, reports Bloomberg BusinessWeek. The EU’s top court ruled last month that luxury […]
Hulu closed 2017 on a high note. Hulu’s advertising revenue crossed $1 billion for the first time in 2017, the company revealed Tuesday. Underpinning its ad momentum was the growth of Hulu’s subscriber base, which increased 40% year over year from 12 million paid subscribers in 2016 to 17 million in 2017. Those figures include […]
Brad Bender will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York. Google’s rallying cry for 2018? Better and possibly fewer ads. While that theory may seem counterintuitive for a company whose revenues come almost exclusively from advertising, rethinking the ad experience may mean recutting standard formats or reducing […]
Condé Nast has long distinguished itself for having the right context to buy ads against. But these days, it’s also focusing on helping advertisers reach new audiences when they buy ads alongside its content with its Spire platform. Condé Nast allows advertisers to use its own data signals to build lookalike audiences and reach more […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijoy Gopalakrishnan, principal at the IRI Media Center of Excellence. This scenario happens all too often in the digital advertising industry: An agency has just conceived and executed a brilliant […]
The independent measurement space was once Nielsen’s to lose – and now it’s taking pains to make sure that doesn’t happen. Nielsen is in a delicate position. Although its long-established panel-based business is primarily what pays the bills, TV ratings aren’t the future. The company’s success depends on moving away from classic TV ratings, while […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Something Ventured MediaMath CEO Joe Zawadzki and Undertone co-founder Eric Franchi are starting a $5 million fund, MathCapital, to invest in industry startups, Lara O’Reilly reports for CMO Today. It’s a modest sum, with a slightly more ambitious fundraising target of $25 million. MathCapital’s […]
Nielsen’s TV Brand Effect (TVBE) business now belongs to Phoenix Marketing International, a performance measurement and metrics company. Phoenix on Monday acquired the syndicated service, which is used by brands to measure recall of television ads based on Nielsen data. The companies declined to share the price of the deal. Nielsen will continue to operate […]
Dan Salmon will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York. As 2018 kicks off, markets are wary of ad-driven stocks – unless your name is Alphabet, Facebook or Amazon. But there remains immense value in companies enabling addressable audiences, according to Dan Salmon, equity research analyst for […]
Most digital publishers are set up to make money through advertising, not by selling content. CollegeHumor operates with a different setup, which enabled it to quickly launch a hit Facebook Watch show. Since its Facebook Watch show, “I Want My Phone Back,” launched four months ago, it has accumulated more than 370,000 followers. In the […]
In recent years, enterprise giants like Salesforce, Oracle, IBM and Adobe monopolized M&A activity as each marketing cloud raced to buy their way into ad tech. That tide has turned. These days, strategic acquisitions are more about expanding access to content, audiences and new means of distribution. Just look to media company team-ups like Disney-21st […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. There are three things the broader advertising technology industry needs to face in the next decade, and it is my late Hanukkah wish that we […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Baylen Springer, chief product officer at Leavened, a R2C Group company. When I started my career, the ad server was just taking hold, making digital advertising measureable. We were off to the races. First, click-through rates: “This […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Appy New Year Since Apple launched the iOS App Store in 2008, developers have made more than $86 billion on the platform. Of that, $26.5 billion was made last year, a 30% jump over 2016, according to an Apple news release. The company touts […]
2017 was a busy year of M&A for the digital media and marketing sector, according to reports released by investment banks JEGI and Luma Partners this week. Last year included 2,000 transactions in the sector hitting $272 billion in deal value, according to JEGI. It was the fourth consecutive year of increasing transaction value in […]
MGM Networks is expanding to OTT platforms and expects data-driven TV advertising to revitalize the studio’s library of films and TV shows. Last year, MGM Networks launched an OTT app for the Comet sci-fi channel and saw 120,000 downloads despite minimal promotional spend, said senior VP Todd Parkin. The company plans to launch OTT apps […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Finora, senior vice president of data at ShareThis. Marketers now use data-driven initiatives as the backbone of their campaigns more than ever. But with this boom comes the exponential concern about data transparency and […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. A lot has already been said about how General Data Protection Regulation (GDPR) and ePrivacy offer an opportunity for publishers and advertisers to kickstart a new, […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search For Attention Search advertising has been a sleepy mainstay of digital marketing mixes for the past half-decade, but this year “is poised to experience a late-stage renaissance,” writes Forrester associate analyst Brandon Verblow. For one thing, search budgets will benefit because other ad […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. CafeMedia, operator of CafeMom, MamasLatinas and other sites, is a technology-first media company. It employs seven developers who do nothing but manage pre-bid implementations, upgrade bidders, monitor code on-page and so on. “The delivery of programmatic media is what we do,” says EVP for Strategy […]
While ad tech companies have been accumulating VC funds and growing their stacks – and sales orgs – for a while, many took pains to rightsize over the past year or so. For some, the intent was to recapitalize or to prep for a sale if an IPO was a no-go. For others, it was […]
Forrester principal analyst Fatemeh Khatibloo will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18, 2018 at the Grand Hyatt New York. If marketers and publishers don’t know how many third-party tags lurk on their sites, Europe’s General Data Protection Regulation (GDPR), which takes effect in May, will change that. “A client will tell […]
Two years ago, lift tests weren’t something OLX Group even talked about. Today, lift tests, which measure the incrementality of a marketing channel or advertising tactic, are in heavy rotation at the Argentinian web company, which owns and operates 17 classified apps and sites around the world, including Craigslist competitor Letgo in the US. Performance […]
Although cable operators used to be the primary keepers of TV’s distribution and data pipes, the pendulum is swinging toward programmers and smart-TV providers. Addressable inventory is increasing, driven by a surge in smart-TV OEMs licensing their data directly and local TV companies adding data and automation to their sales mixes. Sorenson Media, which is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. “Alexa, I’m Out Of Bleach” Amazon is working with top-spending CPG brands on marketing deals for its Alexa voice-activated devices, reports CNBC. “For example, Alexa may suggest to a shopper who previously bought Clorox’s Pine-Sol to consider buying its disinfecting wipes.” Amazon is also […]
With Europe’s General Data Protection Regulation (GDPR) set to take effect in a few short months, smart publishers are leaving nothing to chance. Everyone in the supply chain could be held accountable if they aren’t compliant by May 25, and stakeholders at every level are in a frenzy to renegotiate contracts that protect themselves in […]
Podcast network Wondery is riding high into 2018. Launched in 2016 by former Fox International Channels CEO Hernan Lopez, with backing from 20th Century Fox, Wondery produced its first breakout original hit last fall. “Dirty John,” a true crime mystery created with the LA Times, has been listened to over 15 million times since it […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Contextual targeting is one of the original forms of targeted marketing, hearkening back to the days when Chevrolet might have run an ad next to a local newspaper’s feature story on […]
