Altice USA launched an advanced TV business on Thursday called A4 to provide marketers and MVPDs with audience-based, multiscreen advertising solutions. A4 is the culmination of multiple acquisitions by Altice, starting with Cablevision in 2015, said A4 President Paul Haddad, who heads the 500-person team. Altice also has acquired digital platform Audience Partners and programmatic […]
Behind the Cambridge Analytica headlines, Facebook on Thursday completed the first phase of its ongoing three-part MRC audit. Phase one was an inspection of served display impressions in the news feed on Facebook and Instagram across desktop, mobile web and in-app. Before the Cambridge Analytica data-sharing scandal broke, Facebook was being pushed to be more open […]
“The Complete Guide to CDPs” is presented by mParticle. “The Complete Guide To CDPs” is part 1 in a multipart series on the rise of the CDP and is an independent editorial report. The customer data platform (CDP) is the new “it” acronym, an emerging technology commanding a recent deluge of analyst and investor interest […]
NBCUniversal is about to do something TV companies have talked about for years: transact TV in a similar way as digital – on impressions. NBCU revealed Thursday that it would begin to measure live, on-demand and time-shifted TV ad buys using a common impression-based metric called CFlight. CFlight will be part of NBCU’s upfront pitch and […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. We’re about to witness a generational realignment of the media mix. Consumers have complete control over how they receive information, and they can subscribe, fast-forward, opt out, block or […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George W. Ivie, CEO and executive director at the Media Rating Council. Cross-device audience measurement is difficult and has been slow to emerge because the clues involved are unique to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Survey Says… As more witnesses take the stand in the Department of Justice’s challenge to the $85 billion merger of AT&T and Time Warner, the telco’s legal strategy is coming into focus. The DOJ case rests in part of a pair of surveys, one […]
A blog post by Facebook Chief Technology Officer Mike Schroepfer on Wednesday detailed restrictions on data access for a number of its APIs, including events, groups and pages. Read it. (The blog also revealed in that post that Cambridge Analytica had harvested 87 million profiles, rather than 50 million, as was originally widely reported.) Developer […]
Despite broad concerns about the viability of online media and advertising, M&A in the sector is heating up thanks to the growth of ecommerce and commerce-based media solutions, like Apple’s purchase of digital subscription service Next Issue Media for an undisclosed amount. The total number of deals in media, marketing and technology dropped by 7% […]
Cable conglomerates Comcast, Charter and Cox Communications said Wednesday they will build ad products that extend across their collective footprint. The three are forming a division within NCC Media – a national cable sales group in which they are joint stakeholders – to build data-driven ad products. Comcast’s advanced ads division, Comcast Media 360, is […]
Kepler Group, a New York-based agency focused on programmatic, media activation and CRM, revealed Wednesday it has been acquired by kyu, a collective of marketing, consulting and design companies. Terms of the deal were not disclosed. kyu operates under Hakuhodo DY holdings, one of Japan’s largest marketing holding companies behind Dentsu. While kyu’s agencies, which […]
Google header-bidding solution Exchange Bidding has exited beta and is generally available to all publishers who use Doubleclick for Publishers (DFP), the company said Wednesday. Google also said it is alpha testing an expansion of Exchange Bidding to new ad formats like video and buying methods like programmatic. It expects to release a beta version […]
“The Sell Sider” is a column written for the sell side of the digital media community. Lee Fentress wasn’t always sold on programmatic. But he’s changed his tune since joining the Los Angeles Times as VP of ad sales a little more than three months ago. “I came in pretty skeptical of programmatic, really wanting to do less programmatic and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. People who believe Cambridge Analytica put our president in office aren’t thinking very hard. We know how advertising works: It hardly works at […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pub Crawl CBSi, ESPN, Meredith, Fox News and NBCUniversal committed $2.2 million to support TrustX, a nonprofit subsidiary of the publisher trade group Digital Content Next. Read the release. The TrustX platform is a collective private marketplace, with exchange technology licensed from Iponweb and […]
Facebook might be reconsidering the policy it initiated last Wednesday about third-party data providers, Acxiom CEO Scott Howe said Tuesday in a letter to advertisers. Read it. “We’ve seen some signs that Facebook is reconsidering the initial policy they issued last week on data imports in light of advertiser concerns that will have an economic […]
WPP confirmed Tuesday that its board has hired an independent counsel to investigate CEO Martin Sorrell for misuse of funds and allegations of inappropriate behavior. The Wall Street Journal first reported the news. The advertising giant issued the following statement regarding the investigation: “The Board of WPP has appointed independent counsel to conduct an investigation […]
Monster.com’s new CMO, Jonathan Beamer, has a monster job ahead of him. Since its heyday in the late ’90s and early 2000s, the career site, once the most trafficked job platform in the US, lost ground to upstart competitors such as Indeed.com and ZipRecruiter. Monster rested on its laurels, and what started as a scrappy […]
With Europe’s General Data Protection Regulation taking effect May 25, Facebook must alter some of its business practices regardless of any fallout due to the Cambridge Analytica debacle. The Cambridge Analytica revelations merely behoove Facebook to move faster and fix things in light of macro privacy changes hitting the EU. The most recent example is […]
This is the third in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Read the first story (“2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud“) and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Perrin, vice president of programmatic strategy at Viant’s Adelphic. Brands place too high of a priority on impersonal technology versus strategic partnerships that garner access to innovative solutions. Everyone […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Proof Of Permission Facebook is launching tools to police marketers’ use of CRM data on its platform. One tool requires marketers to certify all email addresses used for targeting on Facebook were rightfully obtained, and the other will prevent marketers from sharing Custom Audiences […]
Salesforce’s data management platform (DMP) continues the strong ascent it began last quarter, according to Advertiser Perceptions’ Q4 Programmatic Intelligence report, and has moved closer to catching Oracle. Oracle DMP, despite leading in marketer use and intent, lags behind in the selection factors relevant to marketers. Advertiser Perceptions Chief Strategy Officer Kevin Mannion noted that Oracle inherited […]
YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog post. This pricing model optimizes not for viewability but for on-target reach – similar to YouTube’s six-second bumper ad format. Previously, TrueView ads were transacted on cost per view, with YouTube charging advertisers once consumers […]
When AMC created a dedicated data sales team, which it revealed last week, it set the stage for AMC to compete more effectively with networks like NBC and Fox. AMC owns the television channels AMC, WE tv, BBC America, IFC and SundanceTV, and its data sales team, called AMCN Agility, will span that national footprint. Spearheaded […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Rosen, executive vice president of advanced advertising and platform sales at NBCUniversal Media. Whether you’re planning a vacation or a media buy, we all know the difference between price and value and between […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Sims, senior vice president of inventory partnerships at The Trade Desk. For all of digital’s promise, some marketers today still execute media buys the way they did in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The ‘At Any Cost’ Cost Facebook is reeling from internal backlash after a 2016 internal post written by VP Andrew “Boz” Bosworth was published Friday by BuzzFeed. The post preaches the platform’s mission to “grow at any cost” and cites some of the ugly […]
Facebook’s announcement Wednesday that it would ban third-party data partners from directly targeting on its platform hit ad buyers hard. Previously, buyers could directly apply third-party data segments to their targeting on Facebook through suppliers like Acxiom, Oracle and Experian to enrich Facebook’s data with offline segments. Now, marketers using segments from third-party data brokers […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Goldman, chief revenue officer at 180byTwo. Ads.txt adoption is creating ripple effects throughout the media ecosystem. Launched by the Interactive Advertising Bureau as a way to combat fraud caused […]
