“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. In a world of “popcorn data,” quantity and reach are more important than quality and depth, and users are seen as “data cows” rather than customers. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Listen And Learn Data scientists from Uber, Pandora and Netflix published joint research measuring the impact of audio ads on listeners over a 21-month period. Pandora listeners were broken into nine groups, each with different ad exposure levels over that time. With such a […]
Snap’s hotly contested app redesign had a material negative impact on revenue, the company said in its Q1 earnings report Tuesday. Revenues for the quarter were up 54% year over year to roughly $231 million, but sequentially, they were down 19%, “primarily due to seasonality and our redesign,” the company said in its earnings release. […]
Twitter unveiled a slate of live streaming and original programs at the company’s NewFronts presentation Monday night, coupled with new video advertising services for brands on the platform. Twitter has doubled its programming partners from 16 last year, the first year Twitter hosted a promotional NewFront in an attempt to find blue-chip brands to back […]
The BBC is testing audio ads for the first time in its 96-year history. The British broadcasting giant is partnering with podcast platform Acast to monetize inventory outside of the UK in a deal announced Tuesday. The ads will only run on podcasts accessed by international audiences. Because the BBC operates as a public service […]
In his previous gig, Cision CEO Kevin Akeroyd oversaw $6 billion worth of acquisitions as GM of the Oracle Marketing Cloud. Now he has a similar vision for earned media. Since Akeroyd’s appointment as Cision’s chief in 2016, he’s spearheaded several acquisitions and shepherded the now-public company through a $2.4 billion merger with investment firm […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. As the saying goes, the grass is always greener on the other side of the fence. When advertisers consider a review […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Dinner A raft of new YouTube ad products highlights the importance of OTT and skinny pay-TV services in its strategy. For the first time, advertisers will be able to target YouTube television screen inventory, just as they can choose to exclusively buy tablet, […]
The New York Times is eyeing inroads into TV and emerging channels such as voice search to confront the new realities of the news business. “Publishers who’ve relied too heavily on social platforms and display advertising are in flux, but we built a billion-dollar consumer business with 3.6 million subscribers across digital and print,” New […]
Federal Trade Commission (FTC) can finally take down its vacancy sign. More than a year into Trump’s presidency, five new commissioners were approved by the Senate late last week. The brand-new commission, comprising three Republicans and two Democrats, are tasked with tackling consumer protection and privacy at a time when consumers are more aware – and […]
WPP reported Q1 earnings on Monday for the first time without its founder and long-tenured CEO Martin Sorrell. Since Sorrell’s abrupt exit from the company earlier this month, former Wunderman CEO Mark Read and former European COO Andrew Scott have taken leadership of the company as co-COOs. Chairman Roberto Quarta has stepped in as CEO […]
24 Hour Fitness is trying to transform into a brand that customers will consider even outside of the gym. “The goal is to keep people engaged with fitness and to be this companion along their fitness journey,” said CMO Tom Lapcevic. “That’s where digital really enters the picture. We now have the ability to provide […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Allen Klosowski, senior vice president of the advanced solutions group at SpotX. When people say, “I’m watching TV,” many would likely envision them gazing at moving pictures on a television screen while lounging on a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. While in-housing is often positioned as ramping up headcount, it is first and foremost about rearranging contractual relationships such that external parties can […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FTC OK Go The Federal Trade Commission is finally at full power. More than a year into Trump’s presidency, the Senate voted Thursday to confirm a full new slate of commissioners: three Republicans and two Democrats. It was in the nick of time. Acting […]
Facebook’s CTO, Mike Schroepfer, faced five hours of intense and technically savvy grilling by members of a parliamentary committee on Thursday. The takeaway: UK regulators don’t trust Facebook. To put it more pointedly in the words of British conservative MP Julian Knight: Facebook is a “morality-free zone” with no respect for consumer privacy or the […]
Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys in its ecosystem. In a note to partners sent Friday and obtained by AdExchanger, Google said it will no longer let buyers use the DoubleClick ID when leveraging its data transfer service. The service allows […]
After applying zero-based budgeting, CPGs are coming back, said IPG CEO Michael Roth during his company’s Q1 2018 earnings call Friday. Roth said CPGs are among the leading spenders for the quarter, with spend up by 10% across IPG. The growth was in part reflective of new business wins. “I’ll put it out there that […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Caley Lewis, senior director of programmatic strategy at Bauer Xcel Media. The number of brands moving programmatic media buying in-house doubled to 35% in 2017. With brands pushing for more control and transparency, this […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Samantha Cunliffe, head of client services, Australia-New Zealand, at DWA Media. Nobody can deny that advancements in algorithms, processing power and audience verification are anything short of astounding. The level at […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Ad Revenue Accelerates Revenue in Amazon’s “Other” category grew 132% YoY to $2 billion this quarter, with advertising services making up a “majority” of that segment, CFO Brian Olsavsky said during the company’s earnings call Thursday. So it’s safe to say Amazon’s ad […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Sean Muller had very little knowledge of television when he launched iSpot.tv six years ago. Rather, he had an aha moment while Googling information about commercials seen while watching TV with his wife. It was impossible, or nearly so, to easily locate data such as the […]
Advertising and marketing companies were leading acquirers in the media and telecom industries this quarter, according to PricewaterhouseCooper’s US Media and Telecommunications Deal Insights study released Thursday. Advertising and marketing firms led deal volumes for the quarter, representing 33% of the overall M&A activity in the media and telecom sectors. Deal volumes in marketing and […]
MoPub co-founder and former CEO Jim Payne is getting his next startup off the ground with MAX, a platform that helps mobile publishers sell programmatically. The company launched Thursday following around six months of beta-testing with a $3.5 million seed round led by Payne’s investment fund, Breakpoint Capital, and a handful of angels. They include […]
Although Tasty, BuzzFeed’s popular food property, commands a ton of reach, it wants advertisers to know that it’s also a performance play. BuzzFeed is making a concerted effort to prove the efficacy of its media, particularly on high-traffic properties like Tasty. “We didn’t set out to build a shopper marketing offering, but because of our […]
When Attn: launched four years ago, it aimed to be a mobile-first news platform for millennials. The publisher relied heavily on platforms such as Facebook, Instagram and Twitter to distribute short-form video on important societal topics in a digestible, entertaining format. Since then, Attn: has diversified its distribution strategy. It’s also exploring new types of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Paull, founder and principal at R3 Worldwide. Zero-based budgeting is one of the most radical approaches to cost-reduction, yet it has become the go-to model for big-name companies like […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Criteo Swaps Out CEO With the GDPR compliance deadline bearing down, Criteo has restored its former CEO to the corner office. JB Rudelle will once again take the reins at the company, as Eric Eichmann steps into an advisory role prior to transferring […]
IAB Europe and the IAB Tech Lab released on Wednesday a commercial version of the Transparency and Consent Framework, a new publishing standard meant to reconcile ad tech with GDPR regulations. From a consumer point of view, the experience would be similar to the current standard for web browsing in Europe, where there’s already omnipresent […]
